"iMAD Research Inc. (https://imad.com), a global market intelligence firm, recently concluded a multi-country study aimed at understanding adoption challenges for smart meter technology in semi-urban and urban business environments. The research revealed critical behavioural insights related to consumer hesitancy, billing trust gaps, and digital readiness among small and medium enterprises (SMEs). Founded in 2017 by Kartik Khanna and Abhishek Soni, iMAD Research Inc. operates across the United States, United Kingdom, and India, with over 2.5 million verified respondents globally."
"Objective and study design The study sought to assess: Consumer attitudes toward smart meter installations Barriers to opt-in: data privacy, billing accuracy, and installation concerns Preferences for digital vs human-based support To address this, iMAD Research Inc. deployed: 1,500 online surveys with SME owners, finance heads, and office managers 30 CATI interviews with field-level users in low-connectivity areas 6 virtual focus groups with existing utility customers"
"The research was conducted across India, USA, Mexico, Philippines, and South Africa - with a focus on Tier 2/3 cities, shared office utilities, and mobile-first environments. Approach and tools The firm employed a hybrid methodology, blending: CATI for low-digital-access users Mobile-optimized online surveys with embedded video explainers Preference ranking modules Multilingual moderation and real-time data dashboards The approach allowed for segment-specific messaging insights, tracking of trust variables, and adoption drivers across geographie"
Research assessed consumer attitudes toward smart meter installations, barriers to opt-in (data privacy, billing accuracy, installation concerns), and preferences for digital versus human-based support. Deployment combined 1,500 online surveys with SME owners, finance heads, and office managers, 30 CATI interviews with field-level users in low-connectivity areas, and six virtual focus groups with existing utility customers across India, USA, Mexico, Philippines, and South Africa. A hybrid methodology blended CATI for low-digital-access users, mobile-optimized surveys with embedded video explainers, preference-ranking modules, multilingual moderation, and real-time dashboards. Consumer hesitancy, billing trust gaps, data-privacy concerns, and uneven digital readiness among SMEs act as barriers to adoption and inform segment-specific messaging to improve uptake in Tier 2/3 and mobile-first environments.
Read at London Business News | Londonlovesbusiness.com
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