SAS rejects generative AI hype in favor of data fundamentals at Innovate 2025
Briefly

SAS Innovate 2025 showcased the company's commitment to balancing excitement about AI advancements with realism about their limitations. Attendees learned that while generative AI offers innovative capabilities, it cannot replace foundational analytics or other established AI techniques like machine learning. Discussions emphasized critical thinking in AI adoption, with SAS leaders spotlighting domain-specific solutions and custom AI agents, while cautioning against the overhyped fervor surrounding generative AI technologies. The overall sentiment at the conference reinforced the need for strategic governance in AI implementations to avoid resource wastage.
There's a lot of money being spent on generative AI and there's a lot of money being wasted. The results end up pretty negative because so many companies are just trying to take their current staff and say, 'Okay, go do this generative AI stuff and they do that and they spend a lot of money.
Generative AI could make enterprise problems 'magically disappear', but LLMs come with limitations such as hallucinations and a tendency toward.
SAS has repeatedly taken the opportunity to pour cold water on generative AI hype, stressing that while the technology is great for certain tasks, it isn't a replacement for proper data analytics.
SAS is invested in making AI easier to adopt and more effective off-the-shelf for organizations in specific sectors through domain-specific AI and collaborative agents.
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