#data-analytics

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#audience-engagement

7 powerful social media strategies driving business success

Social media mastery is crucial for business success, enabling companies to connect with global audiences.

In 2025, Content Is Still King. Here are 5 Ways to Elevate Yours

Data-driven storytelling is essential for creating impactful content that resonates with audiences.
Repurposing and personalizing content across various platforms is key to maintaining engagement and staying relevant.

Delivering large B2B marketing events: Best of the MarTechBot | MarTech

Martech managers enhance large events through technology integration and analytics.

7 powerful social media strategies driving business success

Social media mastery is crucial for business success, enabling companies to connect with global audiences.

In 2025, Content Is Still King. Here are 5 Ways to Elevate Yours

Data-driven storytelling is essential for creating impactful content that resonates with audiences.
Repurposing and personalizing content across various platforms is key to maintaining engagement and staying relevant.

Delivering large B2B marketing events: Best of the MarTechBot | MarTech

Martech managers enhance large events through technology integration and analytics.
moreaudience-engagement
#generative-ai

The AI-powered path to smarter marketing | MarTech

Generative AI provides opportunities for marketers but presents challenges in translating overwhelming data into actionable insights.

Better together? Why AWS is unifying data analytics and AI services in SageMaker

The convergence of data analytics and AI services at AWS aims to streamline workflows and reduce complexity in enterprises.

The data analytics market is booming - here's why

The global data analytics market is projected to reach $190 billion by 2028, growing at a CAGR of 11.1%.
AI and generative tools are transforming traditional data analytics, automating decision-making and enhancing accessibility.

5 ways data teams must lead in AI-driven organizations

Data teams must lead with data governance and operations to make data reliable for business use.
Generative AI is transforming how businesses make data-driven decisions.

The AI-powered path to smarter marketing | MarTech

Generative AI provides opportunities for marketers but presents challenges in translating overwhelming data into actionable insights.

Better together? Why AWS is unifying data analytics and AI services in SageMaker

The convergence of data analytics and AI services at AWS aims to streamline workflows and reduce complexity in enterprises.

The data analytics market is booming - here's why

The global data analytics market is projected to reach $190 billion by 2028, growing at a CAGR of 11.1%.
AI and generative tools are transforming traditional data analytics, automating decision-making and enhancing accessibility.

5 ways data teams must lead in AI-driven organizations

Data teams must lead with data governance and operations to make data reliable for business use.
Generative AI is transforming how businesses make data-driven decisions.
moregenerative-ai
from App Developer Magazine
1 day ago

Bridging the AI gap - Turning hype into reality | App Developer Magazine

AI's real-world implementation faces challenges despite its potential, with a focus on bottom-up usage among employees rather than top-down directives.
Real-time data analysis enhances personalization in gaming and apps, improving player engagement through tailored experiences.
The emergence of self-service analytics tools empowers non-technical users, promoting data accessibility and faster decision-making.

Football coaches could soon be calling on AI to scout the next superstar

AI technology is revolutionizing football scouting, enabling coaches to identify talent based on specific player attributes.
Eyeball's extensive video database leverages automated tracking to pinpoint standout young footballers worldwide.
#artificial-intelligence

Palantir Stock vs. Alphabet Stock: Billionaire Ken Griffin Sells One and Buys the Other | The Motley Fool

Palantir is gaining traction in AI platforms with strong growth but has recently seen a significant sell-off by Citadel's Ken Griffin.

Want to work with AI? Make sure you level up your domain expertise

AI and data analytics skills must be paired with domain expertise to achieve business success.

2024 Year in Review: Integrated legal AI and more effective case management

Rapid advancements in legal technology with AI, yet many integrations remain superficial despite high interest and initial adoption.
Significant ethical challenges continue to impact AI adoption in the legal field, prompting responsive measures from state bars.

5 ways AI is changing baseball - and big data is up at bat

AI is transforming Major League Baseball by enhancing predictive analytics for matchups and player performance.

Leveraging AI In Learning And Development: A Comprehensive Guide

AI significantly enhances Learning and Development by improving analytics, personalizing content, and providing virtual coaching.

Learn Data Analytics & AI with Google, and Fast-Track Your Career

AI expertise in data analytics is essential for modern professionals.
Google offers a comprehensive Data Analytics Professional Certificate to enhance career readiness.

Palantir Stock vs. Alphabet Stock: Billionaire Ken Griffin Sells One and Buys the Other | The Motley Fool

Palantir is gaining traction in AI platforms with strong growth but has recently seen a significant sell-off by Citadel's Ken Griffin.

Want to work with AI? Make sure you level up your domain expertise

AI and data analytics skills must be paired with domain expertise to achieve business success.

2024 Year in Review: Integrated legal AI and more effective case management

Rapid advancements in legal technology with AI, yet many integrations remain superficial despite high interest and initial adoption.
Significant ethical challenges continue to impact AI adoption in the legal field, prompting responsive measures from state bars.

5 ways AI is changing baseball - and big data is up at bat

AI is transforming Major League Baseball by enhancing predictive analytics for matchups and player performance.

Leveraging AI In Learning And Development: A Comprehensive Guide

AI significantly enhances Learning and Development by improving analytics, personalizing content, and providing virtual coaching.

Learn Data Analytics & AI with Google, and Fast-Track Your Career

AI expertise in data analytics is essential for modern professionals.
Google offers a comprehensive Data Analytics Professional Certificate to enhance career readiness.
moreartificial-intelligence
#aws

AWS introduces S3 Tables, new bucket type for data analytics

AWS is introducing significant changes to S3, including a new Table bucket type for data analytics and new metadata features for fast querying.

Netflix struggles to understand its cloud costs

Netflix faces challenges in monitoring cloud resource usage and costs, indicating a broader issue in the industry.

AWS follows Iceberg path to unite analytics platform

AWS's introduction of S3 Tables enhances data integration and analytics using Apache Iceberg, allowing better utilization of data without needing to relocate it.

How Formula One works with AWS to drive data insights | Computer Weekly

Formula One utilizes AWS technology to enhance fan engagement and leverage data for improved team performance.

AWS introduces S3 Tables, new bucket type for data analytics

AWS is introducing significant changes to S3, including a new Table bucket type for data analytics and new metadata features for fast querying.

Netflix struggles to understand its cloud costs

Netflix faces challenges in monitoring cloud resource usage and costs, indicating a broader issue in the industry.

AWS follows Iceberg path to unite analytics platform

AWS's introduction of S3 Tables enhances data integration and analytics using Apache Iceberg, allowing better utilization of data without needing to relocate it.

How Formula One works with AWS to drive data insights | Computer Weekly

Formula One utilizes AWS technology to enhance fan engagement and leverage data for improved team performance.
moreaws
#ecommerce

How a KPI Dashboard Works and How To Build Your Own (2024) - Shopify

KPI dashboards provide a real-time visual representation of business health, aiding executives in making informed decisions quickly.

4x Founder Debuts Ecommerce Intel Tool

Dennis Hegstad transitioned from developing multiple Shopify apps to creating a data platform for the ecommerce industry known as Internet Research Unit.

How a KPI Dashboard Works and How To Build Your Own (2024) - Shopify

KPI dashboards provide a real-time visual representation of business health, aiding executives in making informed decisions quickly.

4x Founder Debuts Ecommerce Intel Tool

Dennis Hegstad transitioned from developing multiple Shopify apps to creating a data platform for the ecommerce industry known as Internet Research Unit.
moreecommerce
#business-strategy

AI transformation: 2025 predictions | MarTech

AI councils and Chief AI Officers are essential for businesses adapting to AI transformations.
Effective AI adoption focuses on outcomes rather than just the technology.
Marketers will use AI to enhance data analytics and customer profiling.

Big-Data Ecommerce Explained: How to Use Big Data (2024) - Shopify

Businesses can leverage big data to understand customers deeply and improve their operations in a short time.

How Data Analytics Can Help You Understand Your Customers

Using data analytics is crucial for understanding customer needs and enhancing business strategies.
Implementing tools like heatmaps and NPS can significantly drive engagement and referral rates.

Unlocking Digital Success: A Simple Guide to Smart Marketing - Social Media Explorer

Businesses must adopt comprehensive digital marketing strategies to succeed.
Mobile-first design is crucial for engaging today’s consumers.
Data-driven insights optimize marketing efforts and personalize consumer reach.

How the data analytics lifecycle empowers businesses to drive informed decision-making - London Business News | Londonlovesbusiness.com

Organizations need a structured approach to analyzing data to uncover valuable insights that drive success.

A Financial Approach to Evaluating Data, Analytics, and AI Investments - DATAVERSITY

Many enterprises struggle to demonstrate tangible business benefits from data and analytics projects, with low success rates in reaching production.

AI transformation: 2025 predictions | MarTech

AI councils and Chief AI Officers are essential for businesses adapting to AI transformations.
Effective AI adoption focuses on outcomes rather than just the technology.
Marketers will use AI to enhance data analytics and customer profiling.

Big-Data Ecommerce Explained: How to Use Big Data (2024) - Shopify

Businesses can leverage big data to understand customers deeply and improve their operations in a short time.

How Data Analytics Can Help You Understand Your Customers

Using data analytics is crucial for understanding customer needs and enhancing business strategies.
Implementing tools like heatmaps and NPS can significantly drive engagement and referral rates.

Unlocking Digital Success: A Simple Guide to Smart Marketing - Social Media Explorer

Businesses must adopt comprehensive digital marketing strategies to succeed.
Mobile-first design is crucial for engaging today’s consumers.
Data-driven insights optimize marketing efforts and personalize consumer reach.

How the data analytics lifecycle empowers businesses to drive informed decision-making - London Business News | Londonlovesbusiness.com

Organizations need a structured approach to analyzing data to uncover valuable insights that drive success.

A Financial Approach to Evaluating Data, Analytics, and AI Investments - DATAVERSITY

Many enterprises struggle to demonstrate tangible business benefits from data and analytics projects, with low success rates in reaching production.
morebusiness-strategy
#career-development

Sreenivasarao Amirineni: How Machine Learning Contributes to Modern Business Efficiency | HackerNoon

Sreenivasarao Amirineni is a prominent figure in insurance and data analytics, known for his innovative projects and leadership in technological advancements.

You Don't Need More Than 2 Weeks to Learn Basic SQL | HackerNoon

SQL is a critical skill in numerous fields such as data analytics, software engineering, and database management.

Leader Spotlight: Bottling the benefits of failure, with Prabhath Nanisetty - LogRocket Blog

Prabhath Nanisetty emphasizes leveraging consumer insights and learning from failures to drive successful product management strategies.

Sreenivasarao Amirineni: How Machine Learning Contributes to Modern Business Efficiency | HackerNoon

Sreenivasarao Amirineni is a prominent figure in insurance and data analytics, known for his innovative projects and leadership in technological advancements.

You Don't Need More Than 2 Weeks to Learn Basic SQL | HackerNoon

SQL is a critical skill in numerous fields such as data analytics, software engineering, and database management.

Leader Spotlight: Bottling the benefits of failure, with Prabhath Nanisetty - LogRocket Blog

Prabhath Nanisetty emphasizes leveraging consumer insights and learning from failures to drive successful product management strategies.
morecareer-development

Considerations when choosing inventory management software - London Business News | Londonlovesbusiness.com

Inventory management software is vital for optimizing processes and aligning stock levels with customer demand.

Your Car Might Be Making Roads Safer

Connected-car data significantly enhances traffic management and safety by providing real-time insights not available to transportation agencies.
#customer-experience

Council Post: Five Tips For Bringing A Personal Touch Back To Shopping With AI

AI enhances retail personalization by analyzing customer data to anticipate needs and improve recommendations.
Retailers must leverage AI and behavioral insights to create more meaningful customer experiences.

5 Hacks to Increase Your Revenue by 90% in 12 to 24 Months | Entrepreneur

Significant revenue growth is achievable through strategic implementation of targeted growth hacks, focusing on personalized experiences and recurring revenue models.

From apples to ads: how retailers can build successful retail media offerings

Retail media offers retailers a chance to boost high-margin revenue but demands new skills, technology, and a redefined customer journey.

Council Post: Five Tips For Bringing A Personal Touch Back To Shopping With AI

AI enhances retail personalization by analyzing customer data to anticipate needs and improve recommendations.
Retailers must leverage AI and behavioral insights to create more meaningful customer experiences.

5 Hacks to Increase Your Revenue by 90% in 12 to 24 Months | Entrepreneur

Significant revenue growth is achievable through strategic implementation of targeted growth hacks, focusing on personalized experiences and recurring revenue models.

From apples to ads: how retailers can build successful retail media offerings

Retail media offers retailers a chance to boost high-margin revenue but demands new skills, technology, and a redefined customer journey.
morecustomer-experience
#ai-in-marketing

Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments

mktg.ai aims to be a comprehensive tool for marketers to track assets and performance metrics efficiently.

Council Post: How AI-Driven Data Analytics Can Enhance Business Decisions In Digital Marketing

AI-driven data analytics significantly enhances marketing effectiveness by analyzing large datasets and facilitating real-time decision-making for optimized strategies.

Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments

mktg.ai aims to be a comprehensive tool for marketers to track assets and performance metrics efficiently.

Council Post: How AI-Driven Data Analytics Can Enhance Business Decisions In Digital Marketing

AI-driven data analytics significantly enhances marketing effectiveness by analyzing large datasets and facilitating real-time decision-making for optimized strategies.
moreai-in-marketing

The most popular AI tools of 2024 (and what that even means)

AI tool popularity is difficult to measure due to varying metrics and integrations into other products.
ChatGPT leads the AI market with a 54.96% share, significantly influencing the landscape.

Manchester City are not playing as badly as it looks but emotion trumps data | Rob Davies

Data analysis can significantly influence coaching perspectives and strategy.
Outcome bias often misrepresents a team's true performance in sports.
Expected goals (xG) provides insights that may not align with public perception.
#defi

The TechBeat: Exploring the RIF Token: Bringing Utility to Bitcoin (12/10/2024) | HackerNoon

The article highlights how innovative technologies in DeFi, data analytics, and voice-based systems are transforming various industries.

The TechBeat: Exploring the RIF Token: Bringing Utility to Bitcoin (12/14/2024) | HackerNoon

RIF tokens enhance DeFi and governance on Rootstock, boosting user experience for Bitcoin's ecosystem.

The TechBeat: Exploring the RIF Token: Bringing Utility to Bitcoin (12/12/2024) | HackerNoon

RIF token is crucial for enhancing DeFi and governance on Rootstock.
Maruti Techlabs showcases the benefits of data analytics in workforce management.

The TechBeat: Exploring the RIF Token: Bringing Utility to Bitcoin (12/10/2024) | HackerNoon

The article highlights how innovative technologies in DeFi, data analytics, and voice-based systems are transforming various industries.

The TechBeat: Exploring the RIF Token: Bringing Utility to Bitcoin (12/14/2024) | HackerNoon

RIF tokens enhance DeFi and governance on Rootstock, boosting user experience for Bitcoin's ecosystem.

The TechBeat: Exploring the RIF Token: Bringing Utility to Bitcoin (12/12/2024) | HackerNoon

RIF token is crucial for enhancing DeFi and governance on Rootstock.
Maruti Techlabs showcases the benefits of data analytics in workforce management.
moredefi
#cybersecurity

A year of Security

The security landscape is evolving with emerging threats and technological advancements, necessitating ongoing adaptations by security professionals.

Why the CEO of Nasdaq says the 'renaissance period' for tech in finance will last another decade

The future of finance will emphasize technology, data-centric approaches, and the need for enhanced cybersecurity.

ANZ CIO Challenges: AI, Cybersecurity & Data Analytics for 2025

Government CIOs in Australia and New Zealand are facing tough budget constraints, impacting technology investments, but there's optimism about AI-driven productivity improvements.

A year of Security

The security landscape is evolving with emerging threats and technological advancements, necessitating ongoing adaptations by security professionals.

Why the CEO of Nasdaq says the 'renaissance period' for tech in finance will last another decade

The future of finance will emphasize technology, data-centric approaches, and the need for enhanced cybersecurity.

ANZ CIO Challenges: AI, Cybersecurity & Data Analytics for 2025

Government CIOs in Australia and New Zealand are facing tough budget constraints, impacting technology investments, but there's optimism about AI-driven productivity improvements.
morecybersecurity
#market-competition

How streaming apps are measuring performance amid ongoing streaming wars

Streaming services are integral to households, with Americans heavily investing in subscriptions and engaging primarily through mobile apps.

The Importance of Proxies in e-Commerce Analytics - Social Media Explorer

E-commerce businesses use data analytics and proxies to gain insights, monitor competitors, and enhance customer engagement while maintaining security and efficiency.

How streaming apps are measuring performance amid ongoing streaming wars

Streaming services are integral to households, with Americans heavily investing in subscriptions and engaging primarily through mobile apps.

The Importance of Proxies in e-Commerce Analytics - Social Media Explorer

E-commerce businesses use data analytics and proxies to gain insights, monitor competitors, and enhance customer engagement while maintaining security and efficiency.
moremarket-competition
#business-intelligence

Lighthouse, an analytics provider for the hospitality sector, lights up with $370M at a $1B valuation | TechCrunch

Lighthouse's Series C funding highlights the travel industry's recovery and investor confidence amid economic uncertainties.

Embedded data analytics startup Embeddable is still handpicking its customers despite strong demand | TechCrunch

Embeddable aims to empower companies to build customized data dashboards without coding, addressing the increasing demand for customer-facing data analytics.

Lighthouse, an analytics provider for the hospitality sector, lights up with $370M at a $1B valuation | TechCrunch

Lighthouse's Series C funding highlights the travel industry's recovery and investor confidence amid economic uncertainties.

Embedded data analytics startup Embeddable is still handpicking its customers despite strong demand | TechCrunch

Embeddable aims to empower companies to build customized data dashboards without coding, addressing the increasing demand for customer-facing data analytics.
morebusiness-intelligence

Innovation in Economic Data: Truflation's Oliver Rust on Real-Time Inflation Tracking | HackerNoon

Truflation revolutionizes inflation measurement with faster, more transparent data collection via blockchain technology.
#advertising

The 8.5BN Retail Media Opportunity For Grocers Won't Come Cheap

Grocery retailers are poised to capitalize on an $8.5 billion retail media opportunity in 2024.
97% of grocers are opting for third-party solutions over in-house capabilities for retail media.

TikTok Offers Improved In-Store Sales Tracking

TikTok is helping businesses measure the impact of ads on in-store visits through a new solution with InMarket.

Google Pushes Its Shopping Ads Above Retail Media

Retail media networks have dramatically increased, growing from 40 to over 200 since 2022, highlighting a growing trend in the advertising landscape.

Own the customer journey to help prove PR's role in driving sales - PR Daily

PR professionals should adopt a marketing mindset to quantify their impact on business outcomes.
Owning the customer journey is crucial for demonstrating the value of PR activities.

American Public Media Partners With Magellan AI - Podcaster News

APM partners with Magellan AI to enhance real-time analytics for advertisers, marking a significant advancement in public media measurement.

Episode Four Launches RYA AI Tool for Marketing Campaign Generation

Episode Four's RYA AI tool streamlines marketing campaign development by analyzing vast consumer behavior data, enhancing creativity and efficiency for brands.

The 8.5BN Retail Media Opportunity For Grocers Won't Come Cheap

Grocery retailers are poised to capitalize on an $8.5 billion retail media opportunity in 2024.
97% of grocers are opting for third-party solutions over in-house capabilities for retail media.

TikTok Offers Improved In-Store Sales Tracking

TikTok is helping businesses measure the impact of ads on in-store visits through a new solution with InMarket.

Google Pushes Its Shopping Ads Above Retail Media

Retail media networks have dramatically increased, growing from 40 to over 200 since 2022, highlighting a growing trend in the advertising landscape.

Own the customer journey to help prove PR's role in driving sales - PR Daily

PR professionals should adopt a marketing mindset to quantify their impact on business outcomes.
Owning the customer journey is crucial for demonstrating the value of PR activities.

American Public Media Partners With Magellan AI - Podcaster News

APM partners with Magellan AI to enhance real-time analytics for advertisers, marking a significant advancement in public media measurement.

Episode Four Launches RYA AI Tool for Marketing Campaign Generation

Episode Four's RYA AI tool streamlines marketing campaign development by analyzing vast consumer behavior data, enhancing creativity and efficiency for brands.
moreadvertising
#ai

Snowflake opens chat-driven access to enterprise data

Snowflake's chat-based platform allows seamless data interactions, enhancing productivity and decision-making through conversational interfaces.

AI Denialism | HackerNoon

AI's advancements challenge the belief that creativity is solely a human trait, especially in data analytics.

Visa Partners With Analytic Partners To Unlock Smarter Marketing For US Merchants - Visa (NYSE:V)

Visa partners with Analytic Partners to enhance advertising optimization using AI-driven insights for merchants and brands.

How to Use AI for Data Analysis (Use Cases & Tools) | ClickUp

AI analytics help uncover reasons behind campaign performance variations.
NLP transforms unstructured data into actionable marketing insights.
Machine learning aids in predictive analytics for customer behavior.

AI and analytics converge in new generation Amazon SageMaker

Amazon has introduced a new generation of SageMaker, known as Unified Studio, which integrates various analytics and AI capabilities to simplify data management.

Voltron Data harnesses AI-friendly chips for big data crunching

Voltron Data utilizes GPUs for large-scale data analytics, outperforming traditional CPUs especially for datasets starting at 30 terabytes.

Snowflake opens chat-driven access to enterprise data

Snowflake's chat-based platform allows seamless data interactions, enhancing productivity and decision-making through conversational interfaces.

AI Denialism | HackerNoon

AI's advancements challenge the belief that creativity is solely a human trait, especially in data analytics.

Visa Partners With Analytic Partners To Unlock Smarter Marketing For US Merchants - Visa (NYSE:V)

Visa partners with Analytic Partners to enhance advertising optimization using AI-driven insights for merchants and brands.

How to Use AI for Data Analysis (Use Cases & Tools) | ClickUp

AI analytics help uncover reasons behind campaign performance variations.
NLP transforms unstructured data into actionable marketing insights.
Machine learning aids in predictive analytics for customer behavior.

AI and analytics converge in new generation Amazon SageMaker

Amazon has introduced a new generation of SageMaker, known as Unified Studio, which integrates various analytics and AI capabilities to simplify data management.

Voltron Data harnesses AI-friendly chips for big data crunching

Voltron Data utilizes GPUs for large-scale data analytics, outperforming traditional CPUs especially for datasets starting at 30 terabytes.
moreai

IPG Just Splurged $100 Million on a Retail Data Firm - Here's Exactly What It Gained

IPG's acquisition of Intelligence Node enhances its capabilities in retail media and commerce through real-time analytics on product availability and pricing.

The TechBeat: Building a Data Analytics Platform to Streamline the Temporary Labor Sector (12/8/2024) | HackerNoon

Maruti Techlabs has created an advanced data analytics platform that improves workforce efficiency and reduces costs.
from Marketing Dive
4 weeks ago

IPG acquires commerce marketing company Intelligence Node

Interpublic Group acquires Intelligence Node to enhance e-commerce analytics and consumer insights, strengthening its marketing capabilities and data solutions.

Sweden's Kodiak Hub secures 6M: Founder & CEO Malin Schmidt on tackling global supply chain flaws and challenges as a female leader in a male-dominated industry - Silicon Canals

Kodiak Hub secures €6M funding to accelerate global expansion, particularly focusing on the US and the Netherlands.
#uber

Scaling Uber's Batch Data Platform: A Journey to the Cloud with Data Mesh Principles

Uber is migrating its batch data analytics platform to Google Cloud to enhance scalability and operational efficiency.

How Uber Sped Up SQL-based Data Analytics with Presto and Express Queries

Uber optimizes analytics performance by specifically handling express queries, reducing latency and improving system utilization.

Scaling Uber's Batch Data Platform: A Journey to the Cloud with Data Mesh Principles

Uber is migrating its batch data analytics platform to Google Cloud to enhance scalability and operational efficiency.

How Uber Sped Up SQL-based Data Analytics with Presto and Express Queries

Uber optimizes analytics performance by specifically handling express queries, reducing latency and improving system utilization.
moreuber
#marketing-strategy

How Insights are Reshaping Marketing Strategies

Data analytics transforms marketing by enhancing customer understanding, optimizing campaigns, and personalizing the customer journey.

5 ways to use project management data to enhance operational best practices | MarTech

Project management serves as a strategic asset, enabling teams to leverage data for informed decision-making and creative innovation.

How Insights are Reshaping Marketing Strategies

Data analytics transforms marketing by enhancing customer understanding, optimizing campaigns, and personalizing the customer journey.

5 ways to use project management data to enhance operational best practices | MarTech

Project management serves as a strategic asset, enabling teams to leverage data for informed decision-making and creative innovation.
moremarketing-strategy

Smartball has revolutionised data in rugby and refereeing could be next | Gavin Willacy

Smartball technology enhances rugby broadcasts with real-time stats, but fundamental officiating issues remain unsolved.
#marketing-technology

Does your marketing team have a martech problem or a data problem? | MarTech

Marketers are increasingly concerned about the cost of martech solutions amid economic challenges, influencing tool replacement decisions.
The role of data capabilities and integration has grown in importance among marketers when considering martech investments.

Why marketers must move from retention tactics to customer respect | MarTech

The growth of SaaS tools reflects a shift from user acquisition to retention strategies influenced by data analytics and consumer behavior insights.

Does your marketing team have a martech problem or a data problem? | MarTech

Marketers are increasingly concerned about the cost of martech solutions amid economic challenges, influencing tool replacement decisions.
The role of data capabilities and integration has grown in importance among marketers when considering martech investments.

Why marketers must move from retention tactics to customer respect | MarTech

The growth of SaaS tools reflects a shift from user acquisition to retention strategies influenced by data analytics and consumer behavior insights.
moremarketing-technology

How advanced customer journey analytics is shaping the future of engagement | MarTech

AI's transformative potential will reshape customer engagement and journey analysis by 2025.
Businesses must focus on meaningful metrics over vanity metrics to enhance customer insights.
#digital-marketing

The Role of AI for Small Business in Digital Marketing

AI automation is set to dominate retail and consumer businesses by 2025.
AI tools are enhancing marketing efficiency for small businesses.
Data analytics powered by AI helps businesses understand consumers better.

Why Boots Hearingcare listened to Journey Further's advice on online bookings

Journey Further's strategic data-driven marketing enabled Boots Hearingcare to significantly enhance booking availability and achieve substantial cost savings.

The Role of AI for Small Business in Digital Marketing

AI automation is set to dominate retail and consumer businesses by 2025.
AI tools are enhancing marketing efficiency for small businesses.
Data analytics powered by AI helps businesses understand consumers better.

Why Boots Hearingcare listened to Journey Further's advice on online bookings

Journey Further's strategic data-driven marketing enabled Boots Hearingcare to significantly enhance booking availability and achieve substantial cost savings.
moredigital-marketing
#advertising-technology

DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement

DoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.

Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns

Skyrise has partnered with Cedara to provide advertisers with effective tools for measuring and reducing carbon emissions in media campaigns.

DoubleVerify Strengthens Media Quality Authentication on Snap with Brand Safety & Suitability Measurement

DoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.

Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns

Skyrise has partnered with Cedara to provide advertisers with effective tools for measuring and reducing carbon emissions in media campaigns.
moreadvertising-technology
#cloud-computing

Big data vendors embrace Apache Iceberg

Apache Iceberg gains momentum as major vendors announce support for its open source table format, enhancing compatibility and functionality in data management.

New Alteryx release tears down walls between cloud services and datasets

Alteryx's Fall 2024 release enhances data accessibility and security by improving user permissions, connecting to more cloud providers, and supporting hybrid environments.

Big data vendors embrace Apache Iceberg

Apache Iceberg gains momentum as major vendors announce support for its open source table format, enhancing compatibility and functionality in data management.

New Alteryx release tears down walls between cloud services and datasets

Alteryx's Fall 2024 release enhances data accessibility and security by improving user permissions, connecting to more cloud providers, and supporting hybrid environments.
morecloud-computing

How AI is transforming HR's 'dead data' problem

AI can transform vast amounts of employee data into actionable insights, enhancing employee experiences.

eLearning Content Development: The Most Important Trends To Watch In 2025

Learning and Development is evolving with personalized, data-driven approaches, digital platforms, and immersive technologies transforming employee training by 2025.

FREE: Discover the Power of Spark Streaming with Scala-Build Real-Time Data Skills!

Spark Streaming with Scala enables real-time data processing, essential for developers and data engineers in a digital world.

Top 10 CRM for Associations to Enhance Efficiency & Collaboration

A strong membership base requires effective tracking, automation, and alignment with organizational purpose, facilitated by the right CRM tools.

Wagmind Media Redefines Web3 Marketing by Blending Data with a Human-Centric Approach

Wagmind Media focuses on rebuilding trust in Web3 through data-driven strategies and human-centered engagement to strengthen community connections.

Goals are not enough: How data created the modern striker

The evolution of striker roles in football has shifted focus from long-range shots to strategic positioning and data-driven metrics.

Revolving Door Roster Updates: Albertsons, Essence Ventures, Publicis NY, and More

Michael Middelkoop joins production company 100% as a commercial director, bringing extensive brand directing experience.
Monica Chun is promoted to president of Acceleration Community of Companies after five years as chief client officer.
Julian Mintz joins Albertsons Media Collective to elevate its media offerings and lead the Collective TV solution.
Frederick Stallings appointed as chief data officer at Croud to enhance global data operations.
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