The value chain framework helps ecommerce companies identify ways to reduce costs and enhance quality, crucial for standing out amid 27 million competitors in the market.
Michael Porter defines the value chain as a sequence of activities that a firm operates to deliver value to customers through efficiently managing their production and distribution.
By optimizing their value chain, companies can significantly impact customer satisfaction through reduced product costs and improved product quality, fostering competitive advantage.
The value chain is made up of five primary activities—also known as operations—and four secondary support activities, each playing a vital role in adding value.
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