"California's lawsuit alleges that Amazon reached out to brands, coercing them to 'fix' retail prices on competitors' websites, leveraging its overwhelming bargaining power."
"The filing states that brands risk losing buy buttons and prominent listings on Amazon if they do not comply with the company's pricing demands."
"In one instance, Amazon instructed Arlo to correct its pricing on Walmart, demonstrating the company's direct involvement in enforcing price increases."
California's Attorney General Rob Bonta released an unredacted legal document detailing the state's lawsuit against Amazon for alleged price fixing. The lawsuit claims Amazon pressured brands to raise retail prices on competitors' websites, leveraging its significant bargaining power. Brands faced threats of losing buy buttons or visibility if they did not comply. The filing includes examples, such as Amazon instructing Arlo to adjust its pricing on Walmart, demonstrating the company's tactics to enforce price increases. A preliminary injunction has been requested to halt Amazon's alleged illegal practices while the case awaits trial.
Read at Engadget
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