Spencer had the courage to tell the truth to powerful clients, exemplified when he bluntly told President Ford he was a 's--- campaigner,' a rare act of honesty.
His methods pioneered targeted mail and TV ads, influencing political campaigning significantly while his genial nature allowed him relationships with both Republicans and Democrats.
Living fully up to the nickname, 'California's premier political consultant,' he supported countless Republican politicians and brought a sense of humor and humility to politics.
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