San Jose's Momentum Builds: Record Visitors and Business Growth in 2025
Briefly

San Jose's Momentum Builds: Record Visitors and Business Growth in 2025
"Downtown San Jose welcomed 15.9 million visitors from January to June this year, marking a clear increase from the previous period. This surge reflects growing interest in the area's attractions, from new restaurants to public events that draw crowds. Sixteen food and beverage spots opened in the past 12 months, adding fresh options for dining and gathering. Events like DJ performances by Fisher and Steve Aoki on Santa Clara Street brought thousands together, fostering a sense of community pride against the backdrop of City Hall."
"Public art installations have also played a role in enlivening the spaces. Giant folk-art sculptures known as Alebrijes appeared around Plaza de Cesar Chavez during the San Jose Jazz Summer Fest, offering unique experiences that encourage exploration. City leaders emphasize activating public areas creatively to attract more people, building on the organic energy from local developers and restaurateurs who shape the Downtown vibe from within."
"Safety remains a priority, with San Jose earning recognition as the safest large U.S. city in a recent study. Crime against persons dropped nearly 12 percent in the first ten months compared to last year, while efforts to address homelessness have cleared encampments along the Guadalupe River and improved areas like Arena Green. These steps contribute to a cleaner, more welcoming environment that supports the return of office workers and boosts visitor confidence."
"Business activity shows strong progress citywide, with 933 new business tax certificates issued this year, including 104 in Downtown. Hotel occupancy rose about 3 percent, and food and beverage sales tax revenue hit an all-time high, surpassing pre-pandemic levels by 21 percent. This growth positions San Jose as a dynamic hub ready for major events in the coming year, like the Super Bowl and World Cup matches."
Downtown San Jose drew 15.9 million visitors from January through June, driven by new restaurants, public events, and cultural installations. Sixteen food and beverage venues opened in the past 12 months, expanding dining options. Major events such as DJ performances by Fisher and Steve Aoki attracted thousands along Santa Clara Street. Giant Alebrijes sculptures at Plaza de Cesar Chavez during Jazz Summer Fest encouraged exploration and activated public space. Crime against persons fell nearly 12 percent year-over-year through the first ten months, and homelessness encampments were cleared along the Guadalupe River. Citywide business activity added 933 new tax certificates, with hotel occupancy and food-and-beverage tax revenue rising.
Read at Thesanjoseblog
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