"The advertisement initially drew Trump's ire on Thursday night, and he posted to Truth Social to say that he was terminating all trade negotiations with Canada. Ontario subsequently announced on Friday that the ad would be pulled by Monday, but only after it had been aired during Friday and Saturday's World Series games. Trump said on Truth Social on Saturday that he was adding an additional 10% tariff on Canadian goods."
"Srividya Jandhyala, an associate professor at the ESSEC Business School, told Business Insider that the Canadian government has set a goal of doubling non-US exports over the next decade and is beginning to re-engage with India and China. "There is growing emphasis on diversifying markets and trading relationships, which would buffer against risk," said Jandhyala. "For an individual exporter, the challenge is to find new customers in markets where they have previously not had partnerships, customers, or relationships.""
President Donald Trump announced additional tariffs on Canada while Ontario aired an ad featuring Ronald Reagan criticizing tariffs during World Series games. The ad, released by Premier Doug Ford, initially provoked Trump to post on Truth Social that he was terminating trade negotiations with Canada. Ontario said the ad would be pulled by Monday after airing on Friday and Saturday. Games one and two were played in Canada, with the Blue Jays winning game one 11-4 and the Dodgers taking game two 5-1. The Canadian government aims to double non-US exports and is re-engaging with India and China, with emphasis on market diversification to reduce risk and the challenge for exporters to find new customers in unfamiliar markets.
Read at Business Insider
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