Ontario Premier Doug Ford poured out a bottle of Crown Royal in a public event to condemn Diageo's plan to close its Amherstburg, Ontario, bottling plant. Diageo confirmed the facility will close in February 2026 and noted it operates other Canadian sites in the GTA, Gimli and Valleyfield. The closure has prompted calls for a boycott and suggestions that the province remove the product from LCBO shelves. Ford accused the company of hurting Ontario residents and threatened economic consequences, urging Ontarians and Canadians to stand up for affected workers.
WindsorNew Ontario Premier Doug Ford had harsh words for Diageo, parent company of Crown Royal whisky, on Tuesday. Last week the company announced it would be closing its Amherstburg, Ont., bottling plant in the new year, prompting the suggestion that Ontario should pull product from the shelves. At an unrelated announcement in Kitchener, Ford produced a bottle of Crown Royal and dumped it out while lambasting the company's decision.
Ontario Premier Doug Ford dumped a bottle of Crown Royal whisky on the ground around his podium during an announcement in Kitchener Tuesday, in response to parent company Diageo's announcement last week that it will close its Amherstburg, Ont., bottling plant. "This is what I think about Crown Royal. That's what they can do," Ford said, as the amber liquid chugged out of the bottle.
Diageo, which owns Crown Royal and also has Canadian facilities in the GTA, Gimili, Man., and Valleyfield, Que., said on Thursday it will close the Ontario facility in February 2026. It's prompted calls for a boycott of the brand and the suggestion the province should pull the product from LCBO shelves. Ontario Premier Doug Ford dumped a Crown Royal bottle of whisky at a press conference in Kitchener, Ont., on Tuesday, Sept. 2, 2025.
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