Group chats have become a popular tool for planning holidays, but our research shows that a lack of group chat etiquette is making it hard to turn plans into reality with "group chat paralysis" often hindering plans.
Despite the popularity, more than one in 10 complain that no one can ever reach a decision in the holiday group chat, leading to frustration and confusion among participants.
It's essential to go easy on the holiday-themed gifs, stay on topic about the trip, and avoid being argumentative about money or arrangements to keep group chats functional.
Almost half of Brits of all ages now use a group chat to organize holidays, but a third find the holiday group chat stressful, with many resorting to muting notifications.
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