""These are the operators who defined the culture and perfected the craft long before there was a legal market," said Dale Sky Jones, chancellor of Oaksterdam University."
""When you buy Oakland Legendary, you aren't just supporting a local business; you are getting access to the most authentic, high-caliber cannabis in the world," Jones said."
"Rickey McCullough of the dispensary Root'd in the 510 stated, "It's very important to highlight brands from operators who were disproportionately affected by the War on Drugs and educate the consumer on the importance of supporting equity brands that have shaped the cannabis culture and community.""
Oakland's Cannabis Equity Program mandates that at least half of cannabis business permits go to low-income applicants or those with prior cannabis convictions. The program waives application fees and provides technical assistance. A new certification label, the "Oakland Legendary Cannabis Certified Equity Label," identifies products from these equity businesses, marking a first in the country. This initiative aims to support local businesses and highlight their contributions to cannabis culture.
Read at The Oaklandside
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