Bentley is advancing its electric vehicle (EV) transition but acknowledges that some customers are reluctant to abandon internal combustion engines. While some high-net-worth buyers embrace the latest technologies, others firmly prefer combustion engines. Bentley's first all-electric SUV is set to begin production at its historic Crewe plant in 2026, with target deliveries in 2027, pushing back its fully electric goal to 2035 due to market re-evaluation. Despite a 40% drop in operating profit, Bentley will launch a new electric or hybrid model each year for the next decade, reinforcing its long-term EV strategy.
Bentley is committed to its electric vehicle transition, even as some loyal customers resist moving away from internal combustion engines.
The company faces challenges, including a 40% drop in operating profit while aiming to introduce new electric or hybrid models annually for the next decade.
Chief Executive Walliser acknowledged customer divisions on EVs and admitted the company may have been too optimistic about EV adoption timelines.
Despite struggles, Bentley is set to launch its first electric battery-powered SUV by 2026, aiming to redefine luxury mobility for future motorists.
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