The article discusses the growing popularity of subscription services across various industries and their emerging role in the automotive sector. A survey reveals that 46% of Americans are open to automotive subscriptions, particularly if they include maintenance and insurance. Despite this interest, many automakers have struggled with implementing successful subscription models in the past. Innovations are still underway, as seen in Stellantis's recent partnership with Finn to introduce a new subscription model allowing access to a diverse vehicle range.
"If such a service included maintenance and insurance, an additional 10% expressed interest. The specter of tariffs was also discernible."
"Most every major automaker has already tried subscription services, and almost every single one of them walked away from the idea."
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