ferrari luce gives ferrari's first electric car a strange new look with interiors by jony ive

Ferrari Luce arrives as the brand’s first fully electric car with a new visual identity. The five-seat layout and sedan-like profile are paired with rear-hinged doors and proportions that feel unfamiliar at first glance. The front end features a deep black S-duct that shortens the overhang and creates a graphic cut across the body, while a dark band runs along the length to give the lower painted section a denser, armored-like appearance. Inside, the cabin emphasizes tactile intelligence through physical interfaces such as metal knobs, toggles, and fan controls. The steering wheel integrates recycled aluminum, anodized finishes, glass elements, leather grips, the Manettino, torque-control paddles, and a moving binnacle unit. Driving controls include power-level selection via a paddle.

"The Luce arrives as Ferrari's first fully electric car, but the biggest shock is visual. Shown in Rome after a staged reveal that began with technical details and continued with its interior by LoveFrom - the studio led by Jony Ive and Marc Newsom - the car stretches Ferrari into unfamiliar territory: five seats, a sedan-like profile, rear-hinged doors, and a form that asks the eye to recalibrate before the badge fully lands."

"The cabin is where Ferrari Luce becomes most convincing from a design perspective. The team at LoveFrom gives the interior a tactile intelligence that pushes against the screen-heavy habits of many EVs. The main interfaces are physical, with knobs, toggles, and fan controls machined from metal, so each adjustment has weight and feedback."

"The steering wheel feels like the project's centerpiece. The three-spoke design is made from recycled aluminum with an anodized finish, glass elements, leather grips, the Manettino, torque-control paddles, and the binnacle moving together as one unit. It's like a piece of product design fit inside a 1,000-horsepower machine."

"Ferrari could have treated the Luce as a technical statement and stopped there. Instead, the project seems invested in the specific gestures that make driving feel active. The right paddle gives the driver five power levels, while the left"

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