"Because we own the technology behind our driver assistance systems, we can deliver significantly more capability at a 30% lower cost than if we bought it from outside suppliers, which makes advanced driver assistance scalable."
"How can we now combine the information from all these sensors in the most cost-effective way to get to the highest performance?"
"These are some of the key reasons why we can get to that price point."
Ford plans to deploy eyes-off driving software on public roads by 2028 and intends to develop the technology in-house. The company estimates in-house development will be about 30% cheaper than purchasing systems from outside suppliers. Internal development enables greater oversight of sensor utilization and integration, allowing the combination of multiple sensor inputs cost-effectively to improve performance. Consolidating separate vehicle computers — ADAS, infotainment, audio, and networking — into a single computer can reduce component count without compromising performance. Ford acknowledges strong suppliers but views internal integration as enabling scalability and lower costs. Leading U.S. EV companies have used similar in-house approaches.
Read at Business Insider
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