"The new Freelander will not carry Land Rover branding but will retain visual cues associated with the brand's off-road heritage, featuring a boxy silhouette and rugged proportions."
"The project represents a deeper collaboration between JLR and Chery, combining British design expertise with Chinese electric-vehicle technology and manufacturing capabilities."
"Unlike the original Freelander, which relied on traditional internal-combustion engines, the reborn lineup is centered on electrification, utilizing an advanced 800-volt platform."
The Freelander name is revived as a separate electrified vehicle brand, moving away from its original identity as a compact SUV under Land Rover. This new brand is a collaboration between Jaguar Land Rover and Chery, targeting the Chinese market initially. The Concept 97, referencing the original Freelander's debut, features a design that combines classic Land Rover elements with modern aesthetics. The partnership leverages British design and Chinese manufacturing capabilities, focusing on electrification with advanced powertrain technology.
Read at Yanko Design - Modern Industrial Design News
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