Honda's EV Sales PlungedAnd GM Could Be The Surprise Winner
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Honda's EV Sales PlungedAnd GM Could Be The Surprise Winner
"Honda's global electric car business tanked in the previous financial quarter ending in December. The Japanese automaker's EV sales fell to half in the October-December quarter, amounting to just 15,000 units globally. Honda's EV business is expected to lose about $4.48 billion in the full fiscal year, and General Motors might be the surprise winner here. Honda's electric car business took a big hit in the previous financial quarter, and General Motors could stand to benefit from the Japanese automaker's troubles."
"Acura pulled the plug on the ZDX EV just before the $7,500 federal tax credit was canceled. Photo by: InsideEVs But sales of the Prologue and ZDX fell through the roof from October through December, so Honda reduced the number of orders to GM, and now it will have to compensate the American automaker for the reduced output, as reported by Automotive News."
"The Acura ZDX was assembled at GM's Spring Hill plant in Tennessee, but it survived just one model year before being canceled due to poor sales. In total, the ZDX amassed just 19,411 sales. Meanwhile, the Honda Prologue, which is assembled at GM's Ramos Arizpe plant in Mexico, is hanging on by a thread, despite its promising start. Last year, Honda sold 39,194 Prologue EVs in the U.S., an increase of 18.7% compared to 2024."
Honda's EV sales dropped by half in the October–December quarter to roughly 15,000 units, driving an expected $4.48 billion EV business loss for the fiscal year. The Honda Prologue and Acura ZDX were co-developed with General Motors and built at GM factories. Acura canceled the ZDX after one model year following weak demand; the ZDX totaled 19,411 sales. Prologue sales reached 39,194 in the U.S. last year but collapsed in the most recent quarter. Honda reduced orders to GM and now faces compensation obligations and continued operating losses, prompting a fundamental review of car strategy.
Read at insideevs.com
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