Hyundai Doesn't Care If The Ioniq 6 N Won't Sell: 'It Goes Against The Business Case'
Briefly

Hyundai's Ioniq 6 N aims to deliver a high-performance electric vehicle, with the company disregarding financial caution typically associated with new model launches. While the standard Ioniq 6 has seen limited sales success in the U.S., the decision to green-light the Ioniq 6 N reflects a desire to create an engaging driver's car. Hyundai acknowledges low sales projections but insists on improving performance and driving dynamics without being constrained by conventional business case evaluations. The focus remains on delivering an exceptional driving experience.
Hyundai's N division prioritized creating a high-performance Ioniq 6 N, disregarding conventional sales concerns, as it's intended to be a halo car rather than a bestseller.
Despite the low sales of the regular Ioniq 6, Hyundai intends to enhance performance, emphasizing driver experience over strict adherence to market viability.
Read at insideevs.com
[
|
]