#automotive-industry

#automotive-industry

'Don't mess it up,' quipped Mark Stewart about the pressure of leading a 126-year-old brand like Goodyear, highlighting the importance of honoring its legacy.

Many car owners are increasingly opting for paint protection film (PPF) installations in Dubai to protect their vehicles from harsh desert conditions.

Majority Leader John Thune announced Tuesday morning that the Senate will take up a vote to overturn waivers the Environmental Protection Agency granted to California.

The Cybertruck answers a question no one in the auto industry even thought to ask: what if there was a truck that a Chechen warlord couldn't possibly pass up?

Today's automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly from interest to purchase.

Honda Motor Co. has revised its forecast for a 59% profit decrease this financial year, citing challenges from U.S. tariffs and rising competition from Chinese EV producers.

Velocity Restorations has taken its assembly line techniques to a sophisticated level, allowing for quicker production of high-quality restomods, notably with their F-100 Street Series.

"What we are asking for is a differentiated regulation for smaller cars. There are too many rules designed for bigger and more expensive cars, which means we can't make smaller cars in acceptable profitability conditions."

Melody Lee, as Mercedes-Benz's chief marketing officer, focuses on enhancing brand perception and cultural connections rather than solely on direct car sales.