"In a market in which high-priced EVs have been viewed as products unlikely to do well, Rivian got the message. Today, it has some of the most expensive EV models available in America. Its R1S has a base price of $77,000. It goes up from there, and the fullest featured model has a base price of $121,000. It may not be the highest-priced EV SUV in America, but it is close."
"Rivian decided to break out of the high-priced sector. Its R2 will have a base price of about $45,000. While it will be for sale in early 2026, the rollout is expected to be slow. Though the R3 is expected to have a base price of about $40,000, it will not be available until 2027. In the case of each, Rivian is in a race to erase its losses with the help of these new models."
Rivian shares surged 48% late in 2025 after extended underperformance versus the S&P 500. Global EV sales have faltered, and U.S. demand weakened after the $7,500 federal tax credit ended on September 30. Rivian currently sells high-priced vehicles such as the R1S (base $77,000; top trim $121,000) and the R1T (base $73,000). The company plans lower-priced models: the R2 (about $45,000, early 2026 rollout) and the R3 (about $40,000, expected 2027) to raise deliveries. Guidance for 2025 deliveries is 41,500–43,500. The company reported a $1.2 billion quarterly loss on $1.51 billion revenue and launched a new self-driving feature.
Read at 24/7 Wall St.
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