#pricing-strategy

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Marketing
fromEntrepreneur
14 hours ago

How Pricing Decisions Change When the CFO Is in the Room

CFO involvement in pricing enhances cost visibility, improves margins, and ensures alignment between finance and commercial teams.
fromThe Verge
16 hours ago

The creative software industry has declared war on Adobe

All empires eventually fall, and it seems the creative software industry has collectively decided that Adobe's time has come. The Creative Cloud provider's suite of design tools have been considered the industry standard for decades.
Graphic design
Silicon Valley real estate
fromSFGATE
3 days ago

Real Estate Market Trends in San Jose, CA: Prices Fall

San Jose's real estate market remains competitive with rising inventory, slight price dips, and homes selling quickly, but still favors sellers overall.
Real estate
fromSFGATE
3 days ago

Real Estate Market Trends in Raleigh, NC: Prices Fall

Raleigh's housing market is shifting, offering buyers more options and leverage as inventory increases and prices adjust.
#xbox
Video games
fromGadgets 360
3 days ago

Game Pass Has Become 'Too Expensive', New Xbox Chief Says in Leaked Memo

Xbox Game Pass pricing is being reconsidered as it has become too expensive for players, prompting a need for better value.
Video games
fromThe Verge
4 days ago

Xbox Game Pass 'has become too expensive,' says Microsoft's new gaming chief in leaked memo

Xbox Game Pass pricing is set to change as it has become too expensive for players, according to Asha Sharma.
Video games
fromGadgets 360
3 days ago

Game Pass Has Become 'Too Expensive', New Xbox Chief Says in Leaked Memo

Xbox Game Pass pricing is being reconsidered as it has become too expensive for players, prompting a need for better value.
Video games
fromThe Verge
4 days ago

Xbox Game Pass 'has become too expensive,' says Microsoft's new gaming chief in leaked memo

Xbox Game Pass pricing is set to change as it has become too expensive for players, according to Asha Sharma.
E-Commerce
fromEntrepreneur
4 days ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Marketing
fromAdExchanger
1 week ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
fromConde Nast Traveler
1 week ago

US Airlines Are Raising Bag Fees-Here's How Much It'll Cost You

"These updates are part of Delta's ongoing review of pricing across its business and reflect the impact of evolving global conditions and industry dynamics," a Delta spokesperson tells Traveler.
Travel
Cars
fromArs Technica
1 week ago

Used EV sales spike alongside gas prices

Aggressive pricing by Tesla and others is driving sales but lowering used EV values, while high petrol prices may influence interest in EVs.
#tesla
Toronto startup
fromTESLARATI
1 week ago

Tesla uses Model S and X 'sentimental' value to enforce massive pricing move

Tesla has raised prices on remaining Model S and Model X vehicles by $15,000, leveraging scarcity and sentimental value.
Marketing
fromEntrepreneur
2 weeks ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
Marketing
fromMarTech
2 weeks ago

What the fees customers hate reveal about your pricing strategy | MarTech

Fees impact customer trust and experience, often reflecting a company's operational choices rather than fair pricing.
#real-estate
fromwww.housingwire.com
2 months ago
Real estate

Miami home on Billionaire's Row looks to set record with 50% daily price hikes

Barnes lists a Miami home and repeatedly raises the asking price exponentially, treating narrative and publicity as part of the property's value to provoke buyers.
fromHomeLight Blog
5 months ago
Real estate

10 Realtor Mistakes to Avoid in Your Home Sale

Hiring an experienced, communicative real estate agent prevents pricing mistakes, keeps sellers informed, attracts qualified buyers, and ensures smoother home-sale closings.
Real estate
fromwww.housingwire.com
3 weeks ago

How to price listings when sellers resist market data

Agents must adapt their pricing strategies to the current market, as sellers are influenced by misinformation and emotional attachments to their home values.
Marketing tech
fromAccounting Today
2 weeks ago

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.
Media industry
fromArs Technica
3 weeks ago

Netflix increases prices for all plans by up to $2 per month

Netflix's net income is projected to reach $11 billion in 2025, driven by pricing, membership growth, and increased ad revenue.
Europe news
fromESPN.com
3 weeks ago

FIFA details final phase of 2026 World Cup ticket sales

FIFA plans final round of World Cup ticket sales, with over one million tickets sold and prices criticized for being excessively high.
E-Commerce
fromPractical Ecommerce
4 weeks ago

AI Drives Smarter Ecommerce Pricing

AI enables dynamic, personalized ecommerce pricing that optimizes margins by making real-time offer decisions based on shopper behavior while maintaining fairness perception.
#tariffs-and-trade-policy
European startups
fromFortune
4 weeks ago

Lamborghini is selling a record number of cars-but tariffs are eating its profits | Fortune

Lamborghini's 2025 profitability declined due to tariffs limiting price increases while U.S. market demand fell, despite record car deliveries and revenue growth.
European startups
fromFortune
4 weeks ago

Lamborghini is selling a record number of cars-but tariffs are eating its profits | Fortune

Lamborghini's 2025 profitability declined due to tariffs limiting price increases while U.S. market demand fell, despite record car deliveries and revenue growth.
Silicon Valley food
fromTasting Table
4 weeks ago

4 Changes You'll Notice At Chipotle In 2026 - Tasting Table

Chipotle faces 2025 challenges including declining comparable sales and customer frustration over prices, but plans a 'Recipe for Growth' strategy for 2026 featuring new menu items, technology improvements, and value-focused pricing to restore customer satisfaction.
Travel
fromBusiness Insider
1 month ago

I visited JetBlue's first airport lounge. I was impressed, but one thing will stop me from going back.

BlueHouse, JetBlue's first airport lounge at JFK, offers premium amenities and NYC-inspired design but may not justify its $79 day pass cost for shorter visits.
European startups
frominsideevs.com
1 month ago

'The Chinese Will Eat Our Lunch': Europe's EV Trucking Industry Is Scared As Hell

Chinese EV truck manufacturers are targeting Europe's commercial trucking market with vehicles priced 30% below European alternatives, positioning electric freight trucks as the next major global EV competition battleground.
Apple
fromgizmodo.com
1 month ago

M5 MacBook Air Review: A Laptop With Real Middle Child Energy

The M5 MacBook Air occupies a crowded middle position between the affordable MacBook Neo and powerful MacBook Pro, offering solid performance for demanding tasks but facing positioning challenges in Apple's expanded laptop lineup.
Apple
fromFortune
1 month ago

Apple's $599 MacBook Neo is a 'shock to the entire market'-and PC makers are 'taking it very seriously' | Fortune

Apple's $599 MacBook Neo enters the budget laptop market, shocking competitors with pricing half that of the MacBook Air and forcing the PC industry to reassess competitive positioning.
Apple
fromGSMArena.com
1 month ago

MacBook Neo sales projected to be strong, interesting news surfaces about the Neo 2

Apple launched the MacBook Neo, its most affordable MacBook model, with expected shipments of 4.5-5 million units annually and touchscreen features reserved for premium MacBook Ultra models.
Mobile UX
fromGSMArena.com
1 month ago

Google Pixel 10a in for review

The Google Pixel 10a generates significant consumer interest despite minimal changes from its predecessor, featuring modest upgrades like a brighter display, faster charging, and Satellite SOS support while maintaining the same processor, battery, and camera system.
#samsung-galaxy-s26
fromGSMArena.com
1 month ago
Mobile UX

Weekly poll results: the Galaxy S26 and S26 Ultra have a fighting chance, the S26+ is dead in the water

fromGSMArena.com
1 month ago
Mobile UX

Weekly poll results: the Galaxy S26 and S26 Ultra have a fighting chance, the S26+ is dead in the water

LA real estate
fromLos Angeles Times
10 years ago

Onetime estate of comedian and actor Danny Thomas is on the market in Beverly Hills

A Beverly Hills mansion formerly owned by comedian Danny Thomas is listed at $135 million, exemplifying the pricing challenges of ultra-luxury residential properties in exclusive markets.
Apple
fromIntelligencer
1 month ago

Apple Is Finally Making Cheap Computers

Apple is aggressively entering budget market segments with new affordable products like the $599 iPhone 17E and $599 MacBook Neo, maintaining low prices despite rising production costs.
Cars
frominsideevs.com
1 month ago

Rivian's R2 Production Target For 2026 Is Mighty Ambitious

Rivian's R2 launch success depends on achieving 20,000-25,000 units in 2026, targeting one of the fastest EV launches in U.S. history, competing with Tesla Model Y's precedent.
fromwww.mercurynews.com
1 month ago

Uber job listing hints at sharper focus on subscriptions for drivers

The company is hiring for a New York-based product manager to define and execute product strategies that create net-new subscription packages for its drivers and couriers, according to a listing posted this week. The candidate will also create a cohesive strategy for global testing and expansion, and assess how this business model should evolve given different responses from our competitors.
E-Commerce
European startups
fromBusiness Insider
1 month ago

Costco CEO says any tariff refunds it gets will flow back to members through 'lower prices and better values'

Costco commits to returning tariff refund value to members through lower prices if legal challenges recover charges passed to customers.
Apple
fromEsquire
1 month ago

Apple Just Released a Slew of Products Under $1,000

Apple released multiple new products starting at $599, including the budget-friendly MacBook Neo with iPhone-level processing power, alongside new iPad, iPhone, Air, Pro laptops, and studio displays.
fromAbove the Law
1 month ago

How Some Law Departments Are Winning Law Firm Rate Negotiations - Above the Law

Leading legal departments are shifting from reactive negotiation to proactive pricing design, setting guardrails before rates are proposed rather than responding after the fact. This approach enables departments to establish parameters and expectations upfront, fundamentally changing the negotiation dynamic and improving outcomes.
Law
#ipad-air-m4
fromEngadget
1 month ago
Apple

iPad Air M4 vs. iPad Air M3: The few new things in Apple's midrange tablet

iPad Air M4 offers M4 chip and increased RAM at same price as M3, with 30% performance improvement but minimal other upgrades.
Apple
fromWIRED
1 month ago

Apple Gives the iPad Air a Small Power Boost

Apple released a new M4-powered iPad Air with modest upgrades including increased memory, improved networking, and a more efficient modem, maintaining the same $599 and $799 starting prices.
Apple
fromEngadget
1 month ago

iPad Air M4 vs. iPad Air M3: The few new things in Apple's midrange tablet

iPad Air M4 offers M4 chip and increased RAM at same price as M3, with 30% performance improvement but minimal other upgrades.
Apple
fromWIRED
1 month ago

Apple Gives the iPad Air a Small Power Boost

Apple released a new M4-powered iPad Air with modest upgrades including increased memory, improved networking, and a more efficient modem, maintaining the same $599 and $799 starting prices.
Apple
fromBusiness Insider
1 month ago

Apple's budget iPhone 17e keeps the $599 price tag

Apple releases iPhone 17e at $599 with MagSafe charging and improved 48-megapixel camera despite memory shortage pressures.
fromZDNET
1 month ago

Apple's new 'cheap' MacBook aims at the budget market, but there's a deeper motive

Apple's new affordable 13-inch MacBook is rumored to feature a low-power A18 processor -- the same chip found in the iPhone 16 Pro -- rather than the typical M-series processors used in MacBooks. This would allow it to keep costs low, particularly if paired with more modest hardware such as a less flashy display and a smaller form factor.
Apple
Snowboarding
fromSnowBrains
1 month ago

Indy Pass Opens Pass Renewal & Announces 16 New Resorts for 2026-27 Season - SnowBrains

Indy Pass opens renewal period for existing passholders at guaranteed lowest prices, adds 16 resorts, and implements waitlist system for 2026-27 season with public sales starting March 1.
fromTheregister
1 month ago

HP says memory's contribution to PC costs has doubled

Memory now accounts for 35 percent of the cost of materials it needs to build a PC, up from between 15 and 18 percent last quarter. And the company expects RAM's contribution will rise through the year.
Tech industry
Food & drink
fromLos Angeles Times
1 month ago

Commentary: Chipotle just saw its worst year ever. It may not get any better

Chipotle suffered its worst year in 2025 with declining same-store sales and a 37% stock drop as stagnant menu and premium pricing drive customers away.
fromwww.ocregister.com
1 month ago

Niles: Cheap passes won't buy a fix for Six Flags

Years of underselling its parks with cheap annual passes have failed to deliver positive financial results for the company. So what is Six Flags going to do in 2026? It is going to keep selling cheap annual passes, but this time the company is going to make them even cheaper. That'll work, right? Six Flags has announced that it will allow Gold-level passholders and members admission to all parks in one of four home regions in North America, as well as to their home park.
Marketing
fromDigiday
1 month ago

In Graphic Detail: Subscriptions are rising at big news publishers - even as traffic shrinks

Rather than undercutting prices to chase growth, many are leaning into higher-value positioning and introductory offers designed to convert (and keep) paying readers. Digiday's third annual Subscription Index found that publishers increased subscription prices by 5 percent year over year in 2025, based on a cohort of 14 publishers. (Bloomberg increased its annual subscription pricing by an eye-opening 33 percent year over year, up from $299 annually in 2024 to $399 in 2025).
Media industry
fromAbove the Law
2 months ago

How Perkins Coie Harnessed Data-Driven Insights And Bolstered Client Service - Above the Law

Perkins Coie Implements Data-Driven Forecasting When working together, two Litera solutions - Foundation Scoping (formerly known as Clocktimizer) and Foundation - can offer critical insights into pricing trends so that firms can increase revenue and profitability while also improving client service. Before GenAI was a household term, there was Foundation Scoping, which uses natural language processing to identify, categorize and analyze timecard data, providing useful insights for scoping and matter management.
Law
Business
fromFortune
2 months ago

Your Coke cost 4% more in North America last quarter, and just 1% more globally | Fortune

Coca-Cola posted modest volume and revenue growth driven by pricing and Coke Zero Sugar strength, amid shifting consumer preferences and a CEO succession announcement.
Television
fromLos Angeles Times
2 months ago

YouTube TV introduces lower-priced sports and news packages

YouTube TV will offer lower-priced channel packages, including a Sports Plan and a Sports + News plan, to provide cheaper options for cost-conscious subscribers.
Cars
frominsideevs.com
2 months ago

Lucid's $50,000 EV Is Coming. It Doesn't Plan To Go Much Cheaper Than That

Lucid Motors will introduce a mid-size SUV priced around $50,000 while maintaining a luxury/premium focus and not pursuing $30–35k mass-market cars.
Psychology
fromTasting Table
2 months ago

The Clever Way Fast Food Chains Trick Our Brains Into Thinking We've Saved Money - Tasting Table

The decoy effect uses a third option to steer customers toward higher-priced choices by making mid or large items appear better value.
fromBusiness Matters
2 months ago

How to Determine the Markup Percentage for a Retail Business

Markup is how much you add to your cost to get your selling price. If something costs $10 and you sell it for $15 , you added $5. That's a 50 percent markup on your cost. Where people get confused is that markup isn't the same as margin, even though the terms get used interchangeably all the time. Margin measures profit as a percentage of the selling price, and markup measures it based on your costs. Same dollar, different percentages.
E-Commerce
E-Commerce
fromTechRepublic
2 months ago

Subscription Commerce: The Ultimate Guide to Ecommerce Subscription Models (2026)

Subscription commerce uses recurring billing for products, services, or access to generate predictable revenue driven by retention and lifetime value.
Business
fromLondon Business News | Londonlovesbusiness.com
2 months ago

The new economics of electrical contracting in a market that never sits still - London Business News | Londonlovesbusiness.com

Electrical contractors must combine transparent client communication, disciplined pricing, and smarter tools to protect margins and maintain customer trust amid volatile costs and faster schedules.
Business
fromInc
3 months ago

The Hard Math (and Truth) Behind the Dream Retailer

Prioritize building brand strength, operations, and financial readiness before pursuing Walmart to avoid cash strain, compliance penalties, and unsustainable pricing.
Video games
fromGameSpot
3 months ago

$8 Is Basically $5 When It Comes To Buying Games, Peak Dev Says

Setting a $7.99 price point leverages psychological pricing so players perceive it as roughly $5, increasing perceived value without hitting a higher price tier.
Cars
from24/7 Wall St.
3 months ago

Rivian Delivers Great News

Rivian’s stock rose 48% in late 2025 as the company shifts from high-priced EVs toward lower-priced R2/R3 models to boost deliveries.
fromBoston Condos For Sale Ford Realty
3 months ago

Boston Condos For Sale And Days-on-market Summary Boston Condos For Sale Ford Realty

In 2025, the Boston condo market has shifted toward a more balanced state, with an overall increase in Days on Market (DOM) that provides buyers with more leverage than in previous years. Increased Buyer Leverage: The median DOM for Boston condos has climbed to approximately 28-32 days, a significant increase from roughly 20 days in 2023. Negotiation Power: Homes sitting on the market for 14+ days are increasingly seeing price drops and seller concessions, with roughly 30% of listings seeing price reductions
Boston Red Sox
Growth hacking
fromFast Company
3 months ago

The 6 P's of pricing strategy

Treat pricing as a strategic, evidence-led capability grounded in customer value perception to drive sustainable revenue and margin growth instead of quick, emotional fixes.
Business
fromwww.latimes.com
4 months ago

PepsiCo to cut prices and eliminate 20% of products

PepsiCo will cut about 20% of SKUs, lower prices, accelerate cleaner-ingredient product launches, and use savings for marketing and consumer value while cutting costs.
fromBusiness Insider
4 months ago

Meta is planning price hikes for its virtual reality devices, internal memo shows

This will include measures such as price increases, accounting for new costs like tariffs, and extending the replacement cycle of its in-market devices, per the memo. "Our devices will be more premium in price going forward, but we'll have a healthier business to anchor on and free ourselves from feeling existential about any singular device's success," Aul and Cairns wrote in the memo, shared with staff on December 4.
Gadgets
from24/7 Wall St.
4 months ago

Dollar General Beats Estimates by 36% as Dollar Tree Stumbles

Dollar General reported Q3 earnings of $1.28 per share against estimates of $0.94, a $0.34 surprise marking its fourth consecutive quarterly beat. Revenue of $10.65 billion edged past the $10.60 billion consensus despite 4.6% year-over-year growth. Gross margin climbed 110 basis points to 29.9% from higher inventory markups and lower shrink. Operating income jumped 31.5% to $425.9 million. CEO Todd Vasos announced 4,885 real estate projects planned for fiscal 2026. Same-store sales rose 2.5%, driven by pricing power and a shift toward higher-margin categories.
Business
US news
from24/7 Wall St.
4 months ago

Worst CEOs of the Year: Marc Winterhoff of Lucid

Lucid's interim CEO presides over falling stock, deep quarterly losses, low production and overpriced EVs risking the company's survival.
Beer
fromwww.brewbound.com
4 months ago

From Value to Vibe at Brewbound Live 2025: NIQ & CGA on Balancing What's Brewing Across Price, Preference & Purpose

Align pricing, innovation and consumer-occasion strategies to leverage conflicting beverage-alcohol trends and drive retail success for smaller brands.
#home-selling
fromMarTech
4 months ago

How to design holiday promotions that work | MarTech

Very few product or service businesses escape the kind of seasonality that forces active engagement with the market through promotions, offers or specials. Right now, we're all bombarded with deals on everything, including digital services and B2B SaaS. After all, nothing captures the holiday spirit quite like an extra terabyte of cloud storage. It's a surge of activity that's hard to ignore - especially for someone who pays close attention to how these offers are put together.
Marketing
Business
fromTasting Table
4 months ago

Here's Why Costco Keeps Its Food Court Prices So Low - Tasting Table

Costco keeps food court prices extremely low as loss leaders and a trust-building philosophy, attracting customers and reinforcing the brand's respect for shoppers and employees.
fromLondon Business News | Londonlovesbusiness.com
4 months ago

VAT expert warns the milkshake tax will shake up a struggling sector - London Business News | Londonlovesbusiness.com

The milkshake tax is another blow to businesses already drowning in complex taxes and soaring fixed costs. If this isn't balanced with meaningful business rates reform for hospitality, leisure, and retail, it's a clear net negative for growth. While the levy targets only packaged drinks, not fresh café-made shakes, it still shakes up a struggling sector, and piles on administrative burden and cost at a time when margins are already diluted and consumer demand dwindles.
Business
Gadgets
fromGameSpot
4 months ago

Steam Machine Price: Valve May Have Just Given The Best Clue Yet

Steam Machine pricing aims to match the cost of building a similarly performing PC, adjusted for small form factor and external factors such as tariffs.
Business
fromFast Company
4 months ago

How 'good enough' products are disrupting premium pricing

Technological disruption shifts competition from excellence to "good enough," eroding traditional pricing power and barriers, enabling cheap, accessible alternatives to incumbents' premium offerings.
E-Commerce
fromKotaku
4 months ago

Dyson Quietly Unloads Its 185AW Vacuum Stick on Amazon, Now Cheaper Than No-Name Vacuums - Kotaku

Dyson breaks its premium-pricing tradition, offering record-low discounts including the V11 Origin at $399 (regular $629), making advanced cordless vacuums more accessible.
Gadgets
fromKotaku
5 months ago

Sony Announces Cheaper PS5 That's Only For Japan

Sony will sell a Japanese-language-only PS5 Digital Edition exclusively in Japan for ¥55,000 (~$350), available November 21.
Food & drink
fromFortune
5 months ago

Cava's CFO on sustaining growth and developing future leaders amid consumer strain | Fortune

Cava grew revenue and market share but limited price increases and lowered sales guidance amid consumer pressure, while prioritizing expansion and leadership development.
Business
fromTearsheet
5 months ago

Navigating the subscription economy: Pricing, experience, and data - Tearsheet

U.S. subscription businesses remain confident about growing recurring revenue despite slower year-on-year growth and increasingly price-sensitive consumers demanding flexible pricing and value.
Business
fromAdExchanger
5 months ago

Its Ads Or Innovation; And For OpenAI, It'll Be Ads | AdExchanger

P&G is reducing advertising and promotions while investing in product innovation and R&D and holding prices instead of matching competitors' heavy discounts.
fromBoston Condos For Sale Ford Realty
5 months ago

Why Some Boston Seaport Condo For Sale Sell Quickly While Others Don't Boston Condos For Sale Ford Realty

A few years ago, inventory hit a record low. Just about anything sold - and fast. But now, there are far more Boston Seaport condos for sale on the market. Listings are up almost 20% from this time last year. And in some areas, supply is even back to levels we last saw in 2017-2019. For sellers, that means one thing:
Real estate
fromFortune
5 months ago

Why pricing is now a top strategic priority for CFOs | Fortune

Trade policy uncertainty, competitive pressures, and supply chain disruptions are pushing chief financial officers to rethink how they set prices. Deloitte's latest North American CFO Signals survey finds that 95% of finance chiefs have adjusted their pricing strategies in the past six months, and 86% expect pricing to play an even greater role in financial performance over the next year.
Business
Business
fromFortune
6 months ago

KPMG chief on CEOs' uncertainty on tariffs, the emerging AI 'hourglass' org shape and the thing 'that honestly keeps me up at night' | Fortune

CEOs report pervasive uncertainty, expect tariffs to disrupt operations, plan price increases and sourcing shifts, and express major concern about AI, cyber, and quantum threats.
Real estate
fromwww.housingwire.com
6 months ago

Florida homes take longer to sell as price cuts rise

Nearly half of Florida's single-family listings have price cuts as homes linger longer, increasing seller concessions and emphasizing strategic pricing, especially above median price points.
#ev-tax-credit
Startup companies
fromTheZenParent
6 months ago

10 Common Mistakes New Entrepreneurs Make & How To Avoid Them - TheZenParent

Avoid common startup errors by researching markets, pacing hiring and growth, pricing strategically, investing in marketing, choosing partners carefully, and knowing the target audience.
Real estate
fromSFGATE
6 months ago

The Essential Home Selling Price Tips Every Homeowner Must Know

Use online estimators, comparative market analysis, and real estate agents to determine an objective market value and set a strategic price to attract buyers.
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