The average car's touchscreen and menus have functionality akin to a Palm Pre, yet lack aesthetic value, making them feel forgettable and poorly designed.
Rivian's Chief Design Officer Jeff Hammoud emphasizes that their new software aims to create a friendly and optimistic personality around its vehicles, reflecting a core brand philosophy.
Rivian's updated infotainment system introduces vibrant cel-shaded graphics, animated landscapes, and 'Easter eggs,' aiming to infuse fun and personality into the car experience.
The latest updates to Rivian's interface include playful 'costumes' inspired by classic media such as Back to the Future, highlighting a commitment to creativity in design.
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