"Tesla's Cybertruck sales have more than halved since last year. The EV giant sold around 5,400 of Elon Musk's "apocalypse-proof" pickup trucks last quarter, down 62.6% from the same period last year, according to data from Cox Automotive. That fall came despite both Tesla and the broader EV market reporting record quarterly sales as buyers rushed to purchase electric vehicles before the federal tax credit expired."
"Tesla has struggled to find a market for the Cybertruck. Early versions of the electric truck went for around $100,000 when it launched in November 2023, well above the $39,990 starting price Musk advertised at its 2019 unveiling. The cheapest Cybertruck on sale still costs nearly $80,000. Tesla previously scrapped a $70,000 rear-wheel drive version with fewer features. The Cybertruck's highly distinctive design has also made it a prime target for protests against Musk's political views."
Cybertruck sales have fallen sharply, with about 5,400 sold last quarter, a 62.6% decline from the same period a year earlier. Total Cybertruck sales reached roughly 16,000 in 2025, well short of Musk's earlier projection that Tesla could build up to 250,000 units annually. The pickup trails competitors such as Ford's F-150 Lightning, which sold about 10,000 units in the third quarter. High launch pricing pushed early models near $100,000, and the cheapest current model still costs nearly $80,000 after Tesla canceled a lower-priced rear-wheel-drive version. Distinctive design and owner reports of vandalism have complicated demand, prompting a quiet rebrand.
Read at Business Insider
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