The electric pickup truck market is struggling, failing to meet earlier projections for adoption rates. Consumers face trade-offs between range, efficiency, towing power, and battery size, with costs remaining high. The American truck market relies on large, powerful vehicles, which presents a challenge for electric vehicle design. However, electric vehicles offer unique advantages, including innovative packaging that allows for novel designs. The GMC Sierra EV exemplifies a sophisticated electric truck, surpassing its competitors in performance and luxury while still sharing common challenges, such as large battery requirements.
The shortcomings of EV trucks are obvious at this point. Want range, efficiency, towing power and a small battery? Pick maybe two of those things.
Without an engine and a transmission tunnel to account for, car designers can unlock a ton of new form factors.
The GMC Sierra EV has a feature that proves this.
It seemed to be everything the Tesla Cybertruck was supposed to be but ultimately wasn't: long-range, towing- and off-road capable, and convincingly premium.
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