Rivian is overcoming numerous challenges to establish itself as a significant player in the electric vehicle market. CEO RJ Scaringe states that traditional automakers, such as Ford and GM, are trying to thwart Rivian's progress by opposing direct sales and advocating for relaxed emissions regulations. Scaringe believes this reluctance to embrace electric vehicles stems from a desire to maintain dominance in a market filled with internal combustion vehicles. As Rivian prepares to launch the R2 model amid uncertainty, traditional automakers are seen as principal obstacles in its path.
You see all of the incumbents, like they're the biggest adversaries in any of the EV policies. All of the work that we're trying to do...
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