Chanel recently unveiled a new proprietary ceramic color in honor of the 25th anniversary of its J12 watch. The new shade, named J12 Bleu, is a deep midnight blue that can appear almost black depending on the lighting. This unique hue represents a significant technical advancement and took five years to perfect. Other watchmakers like Panerai and Audemars Piguet are also exploring new blue ceramics. The fascination with blue tones in watch design is long-standing, with colors conveying calm and confidence, while technological advancements have enabled the introduction of blue cases and bracelets over time.
Chanel is marking the milestone of its J12 watch with a new proprietary ceramic color, deep midnight blue, over five years in the making.
The quest for a perfect blue led to the creation of the J12 Bleu, inspired by evening gowns and historical jewelry designs.
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