Chelsea confirm front-of-shirt sponsor for remainder of 2024/25 season
Briefly

Chelsea Football Club has entered a new sponsorship deal with DAMAC Properties, a luxury real estate firm, to feature their logo on the team's shirts for the rest of the 2024/25 season. This partnership comes after Chelsea operated without a front-of-shirt sponsor since last summer. The deal is significant as it aligns with the club's ambitions to qualify for the Champions League, which could yield larger sponsorship opportunities. Additionally, part of the collaboration involves creating 'Chelsea Residences by DAMAC' in Dubai, further extending the club's global reach.
Chelsea have spent the entire campaign up to this point without a front-of-shirt sponsor, missing out on a significant income source in the hope of finding a lucrative deal in the future.
Central to Chelsea's plans has been qualifying for the Champions League, which would guarantee a larger sponsorship agreement.
DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai.
With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, supporting our continued growth on the global stage.
Read at www.90min.com
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