Goose Island Beer Co. is partnering with Vienna Beef to transform hot dogs into a fine dining experience as part of 312 Day, a holiday inspired by Chicago's original area code. The event promises an elaborate five-course meal with classic elements such as tablecloths and classical music, presenting hot dogs in a gourmet manner. Tickets are priced at $25, making it the most affordable fine dining option in Chicago. This collaboration highlights the potential for playful reimaginings of local culinary staples.
Given the lore and Goose's in-house lust for marketing, the brewery is teaming up with Vienna Beef on some sort of fine dining offering.
A news release promises hot dogs and beer: "think Chicago classics reimagined - with twists, surprises, and every detail of the experience meticulously thought through."
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