The Democrats' Updated Messaging Strategy | KQED

Marisa talks with Democratic communications researcher and campaign adviser Anat Shenker-Osorio, who emphasizes the importance of language and messaging that resonates with traditional values such as strength, patriotism, and freedom, to effectively appeal to a broad spectrum of voters. This shift in strategy acknowledges the historical association of these terms with Republicans, highlighting the need for Democrats, especially Kamala Harris, to navigate a tight presidential race by embracing these themes to connect with undecided voters.

Anat Shenker-Osorio points out that, while Democrats may feel the urge to stick to their progressive roots, incorporating elements of patriotism into their messaging could be crucial. She argues that voters often respond positively to narratives that evoke a sense of national pride and security, suggesting that the DNC's approach could be pivotal for Harris as she heads into the final stretch of the election cycle.

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