The Chicago White Sox are set to debut new Chicago Bulls-themed alternate uniforms, marking a unique collaboration between MLB and NBA franchises. This comes after the Sox's impressive 8-0 victory over the Milwaukee Brewers, providing a morale boost for a struggling team with a poor record of 8-23. White Sox's chief revenue officer Brooks Boyer highlighted this partnership as a groundbreaking moment. Despite their offensive challenges, the Sox are hopeful that these vibrant uniforms could enhance fan engagement, with the team aiming to improve their standing in the league.
During the unveiling of the new City Connect uniforms this week, White Sox chief revenue and marketing officer Brooks Boyer called it "the first time we're going to see a collaboration between an MLB team and an NBA team on the field."
Sure, the Sox still have one of the worst offenses in baseball, but they're 6-0 when scoring eight or more runs, so there's that.
It wouldn't surprise me if someone close to Reinsdorf suggested the alternate jerseys be inscribed with 'JERRY' across the front instead of 'CHICAGO'.
This is exciting stuff for the Sox, who take an 8-23 record into Friday's game against the Houston Astros after snapping a three-game losing streak on 'Weather Day' at Sox Park.
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