#fan-engagement
#fan-engagement

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Why Every Fitness-Related Business Needs a Fitness App

The fitness industry must adopt mobile solutions to remain competitive and meet the growing demand for personalized digital fitness experiences.

#mrbeast

Media industry

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

Media industry

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.

fromLondon Business News | Londonlovesbusiness.com

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.

Project Helix Swag Has Already Begun Circulating With Influencers

Xbox is struggling with sales and leadership changes, launching Project Helix merchandise despite the console's release being years away.

fromBlueJaysNation

11 hours ago

Around the League: Eight fan-favourite giveaways taking over ballparks

The Captain's Hat giveaway by the Miami Marlins on May 3 represents the team's sea-related branding and has a design that appeals to fans beyond the stadium.

Boston Red Sox

Games

51 minutes ago

Why slot gaming remains so popular in the UK - London Business News | Londonlovesbusiness.com

Slot gaming remains popular in the UK due to nostalgia, innovation, accessibility, and a deep-rooted cultural connection.

fromAol

22 hours ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.

#social-media

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

fromTech Times

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

fromTech Times

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

What Sports are Available in DFS Pick'em Contests? - Bleacher Nation

DFS pick'em platforms offer extensive coverage across various sports, with major leagues like NFL, NBA, MLB, and NHL being the most prominent.

Manchester City

fromwww.aljazeera.com

19 hours ago

Drinking Arsenal tears': How the Gunners' stumble sparked a meme frenzy

Manchester City fans celebrate a viral moment mocking Arsenal's recent failures in competitions.

fromwww.fourfourtwo.com

21 hours ago

Champions League to DITCH star ball design, in biggest brand shift for decades

The Champions League ball will be redesigned in 2027 after Adidas lost the supply rights to Nike following a tender process.

Toronto Maple Leafs

fromTheLeafsNation

Maple Leafs and the 'data driven' corporate speak

Keith Pelley emphasizes the need for a data-driven General Manager with evidence-based decision making in hockey operations.

#world-cup

World politics

19 hours ago

Why the World Cup should be decentralized | Leander Schaerlaeckens

The World Cup should be divided into multiple locations globally to reduce the influence of authoritarian regimes and improve oversight.

With the World Cup around the corner, media buyers expect streaming prices to soar

Major brands are launching World Cup ad campaigns, with Unilever's Rexona featuring a star-studded hero film and a focus on social media engagement.

World politics

19 hours ago

Why the World Cup should be decentralized | Leander Schaerlaeckens

The World Cup should be divided into multiple locations globally to reduce the influence of authoritarian regimes and improve oversight.

With the World Cup around the corner, media buyers expect streaming prices to soar

Major brands are launching World Cup ad campaigns, with Unilever's Rexona featuring a star-studded hero film and a focus on social media engagement.

Crowdfunding Campaigns of the Week - 4/13/26

A variety of crowdfunding campaigns for board games are presented, including cooperative adventures and strategy games.

Digital life

fromwww.wanderwithjo.com

fromFairbanks Daily News-Miner

The Digital Nomad's Guide to Online Entertainment: What Works in the UK

Understanding the digital landscape in the UK is crucial for travelers, as many apps and services differ from other regions.

#artificial-intelligence

Business intelligence

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.

fromFairbanks Daily News-Miner

22 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

Business intelligence

Why AI Search Matters for Clients. How Brands Can Gain More Visibility, More Trust, and Better Conversion With the Right Strategy

AI Search is crucial for business growth, impacting customer acquisition, brand trust, and visibility in a digital landscape.

more#artificial-intelligence

22 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

#marketing

Online Community Development

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

Marketing

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

fromMarTech

Online Community Development

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.

fromMarTech

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

more#marketing

Artificial intelligence

fromArs Technica

AI models are terrible at betting on soccer-especially xAI Grok

AI models evaluated lost money and underperformed humans, providing reassurance to professionals concerned about job displacement.

#football

English Premier League

A tough season, playing angry, and messaging Michael Owen

The Football Interview series features in-depth conversations with sports figures, focusing on their personal journeys and motivations.

fromwww.caughtoffside.com

Without regulation, AI will threaten the very thing football fans have come to love

Technology has improved football access, but AI threatens grassroots reporting and media diversity.

English Premier League

A tough season, playing angry, and messaging Michael Owen

The Football Interview series features in-depth conversations with sports figures, focusing on their personal journeys and motivations.

fromwww.caughtoffside.com

fromHot Hot Hoops - Miami HEAT NBA Blog

Without regulation, AI will threaten the very thing football fans have come to love

Technology has improved football access, but AI threatens grassroots reporting and media diversity.

more#football

Europe politics

Euroleague set to get a massive reality check that will change it forever

The EuroLeague faces significant challenges from the NBA's planned expansion into Europe, threatening its long-standing dominance in European basketball.

New York Giants

fromAlleywatch

How Technology Is Transforming the Fan Experience at the 2026 FIFA World Cup in New York

The 2026 FIFA World Cup will utilize advanced technology, including AI and 5G, to enhance operations and fan experiences.

Venture

from24/7 Wall St.

Cantor Initiates Skillz With Overweight: Can the Mobile Gaming Platform Finally Stage a Comeback?

Skillz shows signs of stabilization with Q4 2025 revenue growth, despite a challenging year for investors.

Television

fromThe Verge

Fubo's mobile app is pushing more sports highlights

Fubo updates its mobile app with new features including short-form videos, live previews, and enhanced AI-driven Team Channels for sports streaming.

LA Clippers

fromReadWrite

PrizePicks NBA partnership boosts fantasy sports growth

PrizePicks has secured a multi-year partnership with the NBA, enhancing its branding and marketing capabilities in daily fantasy sports.

New York Rangers

What do fans of top three make of Premiership split?

The Scottish Premiership's post-split fixtures create tension for title contenders Celtic, Hearts, and Rangers as they approach the final five games.

fromThe Verge

23 hours ago

Roblox has games again

Roblox is returning to using the term 'games' instead of 'experiences' to better resonate with users and reflect its platform.

fromInman

fromFood & Beverage Magazine

The 'Carl's a mess' trend shows conversation outperforms

Earning attention requires participation and relatability, as cultural trends reflect real behaviors and invite audience engagement.

Online marketing

Elevate Your Foodservice Game: Innovative Social Media Marketing Strategies - Food & Beverage Magazine

Foodservice marketing must evolve with digital strategies, focusing on audience engagement through social media and innovative content creation.

Toronto Maple Leafs

As Bologna thrive, sister club CF Montreal have been left in the dust

CF Montreal's rebranding faced fan backlash, and the team struggles with poor performance, leading to a coaching change after a disappointing start to the season.

fromThe New Yorker

Could Jomboy Change the Way You Watch Baseball?

Major League Baseball acquired a minority stake in a media company founded by Jimmy O'Brien to attract younger fans.

fromGameSpot

Pokemon Champions Is Giving Fans The Big And Tiny Pokemon They Want To See

A Reddit post shared an image of a Steelix and Wyrdeer in battle, claiming that Champions has 'accurate Pokemon sizes for the first time' since the release of Let's Go on Switch.

Games

Online Community Development

We asked fans of Premier League clubs how they are feeling - find out the results

Fan sentiments vary widely across Premier League teams as the season approaches its conclusion.

Why Humanizing Your Mission Is the Key to Better Engagement

Emotional connection in video content is essential for engagement and conversions.

Exercise

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.

17 hours ago

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.

16 hours ago

Overwatch's Next Season Looks Dope Except For One Thing

Season 2 introduces a new hero, updated maps, and a Mythic Skin for Soldier: 76, but the skin's design disappoints fans.

Running

Readers reply: American football takes for ever. In which other sports do you spend most of your time not playing the game?

Many sports involve significantly more downtime than actual gameplay, with activities like golf and sailing exemplifying this phenomenon.

fromExchangewire

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.

Games

fromGame Informer

The Video Games You Should Play This Weekend - April 10

Charles mistakenly wrote about a movie instead of video games last week.

Football Manager gamer helps team win in real life

Kendrick suggested a formation change to 4-4-2, inspired by his online team and football manager Sean Dyche, leading to a 3-2 victory for KPR.

Liverpool FC

fromESPN.com

Why missing Champions League can boost Premier League teams: What data shows

Finishing in the top four is crucial for Arsenal's financial future and competitive viability, despite lacking immediate silverware.

fromSnowBrains

The Snow League Announces Collaboration with Google Cloud to Enhance Fan Experience - SnowBrains

At The Snow League, we're committed to pushing the boundaries of what's possible in sport and technology. Working with Google Cloud allows us to bridge the language gap for our fans in over 100 countries.

Snowboarding

fromTheregister

18 hours ago

FAA seeking gamers to fill air traffic control ranks

The FAA is targeting video gamers to address the air traffic controller shortage.

Is a Formula One partnership worth it?

Brand alliances with Formula One teams require significant investment, but alignment with business goals and audience is crucial for success.

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

fromGadgets 360

Sony Will Scan PlayStation's Biggest Fans and Put Them in PS5 Games

Playerbase is a community initiative that gives PlayStation gamers a chance to step into the games they play on their PS5 by getting their likeness scanned.

Games

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.

fromBuffer: All-you-need social media toolkit for small businesses

fromEast Bay Express | Oakland, Berkeley & Alameda

Replying to Your Comments on Facebook Boosts Engagement

Engaging with comments on Facebook posts can increase reactions by approximately 9.5%.

Digital life

How Technology Is Changing Online Gaming Culture

Online gaming culture has evolved significantly due to advanced technology while retaining classic values like challenge, fairness, and storytelling.

fromThe Mirror US

Companies spend millions to send influencers to Coachella festival

Coachella generates significant revenue, with brands investing heavily in influencer marketing to enhance their presence at the festival.

fromAdweek

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.

Media industry

Epic Is Reportedly Making A Disney-Themed Extraction Shooter

Epic is developing an extraction shooter featuring Disney characters, expected to launch in November.

fromLondon Business News | Londonlovesbusiness.com

Social media management best practices - A guide by Huta Digital OU - London Business News | Londonlovesbusiness.com

Effective social media management is essential for companies to engage customers and enhance brand perception.

fromEngadget

Epic is reportedly building an extraction shooter for Disney

Disney's $1.5 billion investment in Epic aims to create an entertainment universe, with a Disney-themed extraction shooter set for release in November.

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Ford and Nissan are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms

Advertisers are creating their own branded sports content instead of sponsoring leagues, exemplified by Ford's Bronco Off Course show.

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.

The Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing

Brands must transition from social listening to social doing to leverage insights for transformative action.

Marathon, One Month Later - Kotaku

Marathon has received positive reviews but faces uncertainty regarding its long-term support and player engagement.

fromAdExchanger

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

fromGamesBeat

1 week ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.

fromAdExchanger

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.

Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.

Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromPsychology Today

Marketing

Is Sports Fandom Play?

1 week ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.

fromAdExchanger

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.

Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Own it or miss it: how tech is harnessing sports moments in marketing

Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromPsychology Today

Marketing

Is Sports Fandom Play?

more#sports-marketing

fromwww.socialmediatoday.com

4 weeks ago

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.

1 week ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.

Chicago Blackhawks

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

Gen Z and Gen Alpha consume sports digitally, show lower avid-fan rates, and require teams to adapt content packaging and distribution.

fromLos Angeles Times

fromwww.socialmediatoday.com

New soccer media company confident it can cultivate a captive U.S. audience

Kickback Soccer Media launches a new approach to American soccer coverage using licensing deals and partnerships instead of traditional subscription models, targeting the growing U.S. soccer audience.

National Football League

Threads Looks to Tap Into Super Bowl Engagement

Meta is expanding Threads' sports-focused presence—branded Super Bowl studio and partnerships—to drive real-time engagement and attract sports creators and communities away from X.

Washington Nationals

fromTalkNats.com

Improving the fan experience is a major priority | TalkNats.com

Jason Sinnarajah prioritizes improving fan experience by listening directly to fans, staying late to engage season ticket holders, and supporting a positive team image.

Amid competition for sponsors, top sports clubs are investing in social media operations

BlueAir partners with the New York Knicks to promote air care products as wellness solutions, leveraging the team's extensive media reach.

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.

Online marketing

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.

AI will power Fandom from spectator to co-star

Generative AI enables media companies to maintain constant fan engagement by scaling personalized content creation beyond traditional production limits, transforming passive consumers into active co-creators within brand-safe parameters.

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.

fromThe Verge

fromThe Jerusalem Post | JPost.com

How MLB can make baseball relevant on a fast-changing internet

Major League Baseball faces persistent decline in viewership and attendance despite recent momentum from the 2025 World Series, which achieved record-breaking viewership numbers and renewed fan enthusiasm.

#gaming-marketing

Social media marketing

How digital transformed marketing and gaming's response | The Jerusalem Post

fromThe Jerusalem Post | JPost.com

Marketing

Why gaming is a such a key communications channel for retail marketers

Social media marketing

How digital transformed marketing and gaming's response | The Jerusalem Post

Marketing

Why gaming is a such a key communications channel for retail marketers

more#gaming-marketing

Dev Behind Last Year's Big Flop Is Still Paying Streamers To Play It

Developer Build a Rocket Boy and publisher IO Interactive continue sponsoring creators to promote MindsEye despite low Steam player counts and poor reception.

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.