Dunkin' has become synonymous with coffee culture, selling two billion cups globally in 2017. This article highlights the company's meticulous taste testing process, which has underpinned its rebranding efforts to be recognized as a beverage-led, on-the-go brand. With an emphasis on creating inventive cocktails using Dunkin's drinks, the author offers 13 unique cocktail recipes that leverage the popularity of offerings like cold brew, which is highly regarded for its smooth, rich taste and versatility as a mixer. This focus showcases Dunkin's commitment to quality and innovation in beverages.
Dunkin's rigorous taste testing process has been crucial in crafting their product offerings, solidifying the brand's identity as a beverage-first, on-the-go experience.
Dunkin's cold brew has become popular since its introduction, boasting a full-bodied flavor profile that combines sweetness with deep chocolate notes, making it ideal for cocktails.
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