"The Queen of the Night is notoriously difficult to harvest. Its bloom must be caught at peak volatility, then individually distilled to preserve its aromatic structure."
"SEVENTY ONE is cultivating a precision that can’t be mass-manufactured. Each decision is about clarity, tension, and discipline—qualities that feel increasingly rare in luxury."
SEVENTY ONE Gin, co-founded by Mert Alas, uses the rare Queen of the Night flower, which blooms only once a year, as a core ingredient in their gin. This addition creates a spirit with a haunting and complex flavor profile, deviating from typical citrusy gins by channeling a more sultry essence. The rarity and difficulty of harvesting the flower enhance the gin's exclusivity, echoing a commitment to craftsmanship that emphasizes clarity and discipline in a world of mass production. The final product is not just about taste; it embodies a feeling of ephemeral beauty.
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