Oscar Mayer has introduced Maple Bourbon Bacon, cured with Evan Williams bourbon, as its first bacon innovation in five years. The company plans to release a new type of bacon annually, with some being limited-edition. Bacon is a significant part of Oscar Mayer's business, accounting for one-third of its revenue. The brand manager emphasized the importance of bold flavors to energize this breakfast staple. The potential for bourbon-flavored bacon to influence bourbon infusions raises interesting culinary possibilities.
"Oscar Mayer has announced a new iteration of its bacon, called Maple Bourbon Bacon, cured using Evan Williams bourbon. This marks the company's first bacon innovation in five years."
"Bacon accounts for one-third of Oscar Mayer's business, prompting the company to lean into bold, trend-driven flavors that fans desire, bringing new energy to a beloved breakfast classic."
"The company plans to release a new type of bacon annually, with some being limited-edition and others becoming permanent additions to their product line."
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