Lavazza partnered with Casa Magazines and Casa Next Door for a two-day café takeover in the West Village during the US Open. Complimentary Lavazza coffees and pastries were served in branded cups that doubled as fashion accessories. Foam printers created latte art from Lavazza and US Open logos to custom selfies, producing detailed designs people hesitated to drink. The space featured tennis-ball accents, chrome coffee displays, and a Dolce Vita-inspired photo op built for social sharing. Locals and neighbors mingled, Casa's owner DJed, and the event combined caffeine, community, and culture in an authentically West Village atmosphere.
Lavazza, the official coffee of the US Open, made sure the energy stretched far beyond the stadium. The brand teamed up with Casa Magazines and Casa Next Door in the West Village for a two-day café takeover that blended bold espresso with high style, creating a space that felt as buzzy as the tournament itself. Guests were treated to complimentary Lavazza coffees and pastries, served in branded cups that became accessories in their own right.
Foam printers topped lattes with everything from the Lavazza and US Open logos to custom selfies - so detailed and fun that many people didn't even want to sip their drinks right away. Between tennis-ball accents, chrome coffee displays, and a Dolce Vita-inspired photo op designed for the grid, the takeover was as much about community and culture as it was about caffeine. The vibe? Open, welcoming, and authentically West Village. Locals stopped in on coffee breaks, neighbors mingled, and even Casa's owner jumped behind the DJ booth to keep the party going. It was a rally for the senses and a stylish reminder that in NYC, even your coffee break can feel like a match point moment.
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