#experiential-marketing
#experiential-marketing

4 days ago

Summer's End Brings A Golden Marketing Reminder To Think Differently

Hertz uses Golden Retrievers at airports to reduce traveler stress and create memorable, human-centered experiences that differentiate the brand.

5 days ago

Live experiences are the best way to build trust with audiences

Spiro's Experiential Marketing Impact Report (EMIR), a proprietary study of over 2,000 consumers attending live CPG and tech events, revealed trust isn't a soft metric. It's one of the strongest predictors of purchase intent: over 90% of attendees who reported increased trust in a brand post-event went on to make a purchase. Where trust didn't increase, purchase intent dropped to just 34%.

Marketing

fromSocial Media Explorer

5 days ago

Live experiences are unbeatable at building trust with audiences

Live experiential marketing creates firsthand trust that AI content cannot replicate, driving stronger purchase intent and increasing brand gravity.

fromInc

6 days ago

3 Brilliant Marketing Strategies You Can Borrow From Brands at the U.S. Open

Brands at the 2024 U.S. Open used personalization, interactive activations, and purposeful product giveaways to engage fans and drive revenue through experiential marketing.

Coffee

fromBustle

1 week ago

Inside Lavazza's Stylish US Open Cafe Takeover In The Heart Of NYC

Lavazza transformed a West Village space into a stylish, community-focused US Open café takeover blending bold espresso, branded experiences, and photo-ready moments.

Marketing tech

1 week ago

Beyond the Like: How to Fuse Social Media with Touchscreen Technology for Real-World Engagement - Social Media Explorer

Integrating social media marketing with on-site touchscreen experiences converts passive viewers into active participants, strengthening customer connections and driving authentic user-generated promotion.

#goodwood-festival-of-speed

2 weeks ago

Experiential might just be the most important marketing channel

Experiential marketing is now recognized as the backbone of connection with consumers, moving from being seen as a garnish in marketing campaigns to a core strategy.

Marketing

Marketing

Why speed festivals offer the perfect setting for brand activations

E-Commerce

Why speed festivals are the perfect setting for experiential

Marketing

Why speed festivals offer the perfect setting for brand activations

more#goodwood-festival-of-speed

E-Commerce

Why speed festivals are the perfect setting for experiential

E-Commerce

fromFood & Beverage Magazine

1 month ago

Subway Teams Up with Netflix for Immersive 'Happy Gilmore 2' Pop-Up Experience in Los Angeles - Food & Beverage Magazine

Subway is transforming restaurant visits into immersive experiences through a pop-up event inspired by Happy Gilmore 2.

E-Commerce

fromBusiness Matters

1 month ago

Where business events find their sparkle

Corporate events prioritize memorable experiences over packed schedules.

Creative elements like a starlit dance floor enhance guest engagement.

fromFood & Beverage Magazine

1 month ago

Frozen Pops & Broadway Bops: Inside AKA's Coolest Summer Party

Broadway's marketing experts hosted a creative summer party featuring Tony-themed frozen treats, merging theatrical elements with unique culinary experiences.

#branding

E-Commerce

Tech Advancements In Experiential Marketing

fromSkift Meetings

Social media marketing

Experiential Marketing for Events: 21+ Examples That Actually Worked

E-Commerce

Tech Advancements In Experiential Marketing

fromSkift Meetings

Social media marketing

Experiential Marketing for Events: 21+ Examples That Actually Worked

more#branding

Why Your Small Brand Should Try Experiential Marketing Now

Experiential marketing creates genuine engagement and memorable experiences that traditional digital advertising struggles to achieve.

#marketing-trends

Marketing tech

The 10 marketing trends defining EMEA in 2025, as told by the Gold winners

Purpose-driven marketing is now foundational for brands.

AI is transforming creativity rather than just cutting costs.

Cultural relevance is essential for brands' success.

Winning campaigns reflect evolving audience expectations.

Marketing tech

10 trends from The Drum Awards for Marketing APAC winners

Marketing campaigns are evolving to encourage actionable behavior rather than mere attention.

Local cultural insights are becoming essential in creating relevant marketing strategies.

Experiential marketing is being employed strategically to enhance emotional connections.

Marketing tech

The 10 marketing trends defining EMEA in 2025, as told by the Gold winners

Marketing tech

10 trends from The Drum Awards for Marketing APAC winners

more#marketing-trends

Marketing tech

fromInc

What Diageo's Formula 1 Strategy Can Teach You About Luxury Marketing

Luxury brands in Formula 1 must focus on creating meaningful experiences amidst a competitive landscape dominated by logos.

fromAdweek

Immersive and Personal: Marketers Share Where They Think Experiential Is Headed

Experiential marketing is evolving to create more personalized, real-life connections in a world increasingly dominated by online interactions.

fromVogue Business

Can Together Group build the LVMH of luxury agencies?

Together Group's acquisition of Obo enhances its capability to serve luxury brands comprehensively.

fromMarketing Dive

Urban Outfitters deepens Gen Z experiential strategy for back to school

Urban Outfitters targets Gen Z through experiential marketing, showcasing uniquely themed dorm aesthetics and assisting with graduates' transitions.

What's it like being owned by a hold co?

A lot's said about the dominance of holding corporations in the marketing industry.

Marketing tech

fromEntrepreneur

Former Trader Joe's Employee Grew Her Side Hustle to $20M | Entrepreneur

I started Tinker Tin 13 years ago... We pivoted fairly quickly from camping rentals to renting these vintage trailers out to Hollywood studios for movies and commercials.

Growth hacking

fromBusiness Matters