"In each conversation, two truths emerged: First, Starbucks is a beloved brand with wonderful people. We are woven into the fabric of people's lives and the communities we serve. Second, there's a shared sense that we have drifted from our core. We have an opportunity to make the store experience better for our partners and, in turn, for our customers," he said in an open letter to employees."
""Our stores have always been more than a place to get a drink. They've been a gathering space, a community center where conversations are sparked, friendships form, and everyone is greeted by a welcoming barista. A visit to Starbucks is about connection and joy, and of course great coffee," he added."
Prolonged pandemic lockdowns led many customers to rely on drive-thru and pickup and to reduce time spent using cafes as remote workplaces. Some customers experienced emotional responses when returning to outdoor seating or inside tables after long isolation. Leadership recognizes that stores drifted from their core and plans to improve the in-store experience for employees and customers. The chain intends to reestablish stores as community gathering spaces where conversations start, friendships form, baristas greet patrons, and visits deliver connection, joy, and high-quality coffee as a strategic priority.
Read at Miami Herald
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