Massimo Zanetti Beverage USA Names Matthew Smith President

"Matthew has been a transformative force within our organization. Smith will work alongside CEO Scott Meader on long-term strategy, innovation and national growth efforts, according to the Suffolk, Virginia-based coffee company."

"Smith most recently served as MZB-USA's senior vice president of sales and marketing. Before joining MZB-USA, Smith spent more than a decade at Voss Water and previously held leadership and commercial roles at RNDC, Frito-Lay and Nestlé Waters."

"According to MZB-USA, Smith is being tasked with strengthening the company's core brands while scaling new platforms and driving deeper customer and consumer engagement."

Massimo Zanetti Beverage USA appointed Matthew Smith as president, advancing him from senior vice president of sales and marketing. Smith will collaborate with CEO Scott Meader on long-term strategy, innovation, and national expansion. He brings over a decade of beverage industry experience from previous roles at Voss Water, RNDC, Frito-Lay, and Nestlé Waters. MZB-USA operates multiple coffee brands including Chock full o'Nuts, Hills Bros., Segafredo Zanetti, and Kauai Coffee, with roasting facilities in Virginia and New Jersey. Smith's appointment occurs amid challenges at Kauai Coffee, where layoffs affecting 141 workers were rescheduled from March to April following extended negotiations between MZB-USA and landowner Brue Baukol Capital Partners.

Read at Daily Coffee News by Roast Magazine