#brand-management

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#business-growth
fromHackernoon
2 years ago
Marketing

Why Most Brands Fail at Hiring the Right Marketing Partner - And How to Fix it | HackerNoon

fromHackernoon
2 years ago
Marketing

Why Most Brands Fail at Hiring the Right Marketing Partner - And How to Fix it | HackerNoon

more#business-growth
#public-relations
Marketing tech
fromForbes
2 months ago

PR's New Power Play Is Training AI To Get Your Brand Right

AI tools are transforming brand perception and companies must adapt to this change.
Brands need to actively manage their online presence to ensure accurate representation in AI-generated responses.
Marketing tech
fromForbes
2 months ago

PR's New Power Play Is Training AI To Get Your Brand Right

AI tools are transforming brand perception and companies must adapt to this change.
Brands need to actively manage their online presence to ensure accurate representation in AI-generated responses.
more#public-relations
#marketing
Marketing tech
fromForbes
4 months ago

Why Marketing And Communications Are The Unsung Heroes Of Business Strategy

Marketing and communications teams drive strategic business success and should be valued for their contributions, not seen merely as budget spenders.
fromDigiday
3 days ago
E-Commerce

In Graphic Detail: Inside the state of the creator economy industrial complex

Marketing tech
fromForbes
4 months ago

Why Marketing And Communications Are The Unsung Heroes Of Business Strategy

Marketing and communications teams drive strategic business success and should be valued for their contributions, not seen merely as budget spenders.
fromDigiday
3 days ago
E-Commerce

In Graphic Detail: Inside the state of the creator economy industrial complex

more#marketing
#leadership
Marketing tech
fromFast Company
1 month ago

PR isn't dead-it's the most strategic business function of 2025

Strategic PR is transforming into a vital function in modern business, extending beyond traditional press releases to deliver substantial business results.
fromFortune
1 week ago
Women

The CEO of David's Bridal buys clothes from Goodwill and eBay-but swears by private chefs on vacation

Marketing tech
fromFast Company
1 month ago

PR isn't dead-it's the most strategic business function of 2025

Strategic PR is transforming into a vital function in modern business, extending beyond traditional press releases to deliver substantial business results.
fromFortune
1 week ago
Women

The CEO of David's Bridal buys clothes from Goodwill and eBay-but swears by private chefs on vacation

more#leadership
fromCreative Bloq
3 days ago

"Formulaic design is like bad comedy": a day in the life of Gianni Tozzi

Creative excellence is a critical lever for brand success, blending art, design, and strategy to redefine brands in a competitive landscape.
Design
#influencer-marketing
fromFast Company
1 week ago
E-Commerce

Hailey Bieber built a billion-dollar beauty brand: Here's what every entrepreneur can learn from her success

fromFast Company
1 week ago
E-Commerce

Hailey Bieber built a billion-dollar beauty brand: Here's what every entrepreneur can learn from her success

more#influencer-marketing
#e-commerce
E-Commerce
fromLogRocket Blog
4 months ago

Leader Spotlight: The evolution of ecommerce and branding, with Steve Wertz - LogRocket Blog

The digital marketplace has transformed dramatically, requiring brands to adapt their strategies and relationships with e-commerce platforms and consumers.
E-Commerce
fromLogRocket Blog
4 months ago

Leader Spotlight: The evolution of ecommerce and branding, with Steve Wertz - LogRocket Blog

The digital marketplace has transformed dramatically, requiring brands to adapt their strategies and relationships with e-commerce platforms and consumers.
more#e-commerce
fromCreative Bloq
3 weeks ago

How Frontify helps the world's biggest brands stay consistent and save money

[Our] brand guidelines have been very scattered. Frontify has been able to tie up all these loose ends that we've struggled with for ages.
Marketing tech
#customer-experience
Marketing tech
fromSkift
2 months ago

Emirates Just Made First Class More Exclusive - It's a Smart Brand Strategy

Emirates' strategic brand management focuses on exclusivity and quality, enhancing the first-class experience for loyal customers.
Marketing tech
fromSkift
2 months ago

Emirates Just Made First Class More Exclusive - It's a Smart Brand Strategy

Emirates' strategic brand management focuses on exclusivity and quality, enhancing the first-class experience for loyal customers.
more#customer-experience
#marketing-strategy
more#marketing-strategy
Graphic design
fromCreative Bloq
1 month ago

The challenges of branding in 2025: from staying relevant to designing for Gen Z

Branding awards are crucial but challenging to judge due to diverse project contexts and varying success criteria.
Marketing
fromVerticalResponse
1 month ago

Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Combat marketing amnesia by enhancing brand recall and maintaining a distinctive brand image.
Manchester United
fromwww.bbc.com
1 month ago

Man Utd second most valuable club despite struggles

Manchester United is the second most valuable football club globally, valued at $6.6 billion despite recent on-pitch struggles.
#business-strategy
Social media marketing
fromAdweek
3 months ago

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

CEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.
Social media marketing
fromAdweek
3 months ago

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

CEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.
more#business-strategy
#generative-ai
Marketing tech
fromForbes
4 months ago

GenAI Search's Impact On Brand Reputation-And How To Control It

Generative AI will significantly alter online search, impacting how brands engage with consumers and manage their narratives.
Graphic design
fromFast Company
2 months ago

Meet Project Fizzion, Coca-Cola's big bet on an AI-powered design copilot

Coca-Cola integrates brand management AI, Project Fizzion, to enhance global compliance and support creatives without cutting brand campaign budgets.
Marketing tech
fromForbes
4 months ago

GenAI Search's Impact On Brand Reputation-And How To Control It

Generative AI will significantly alter online search, impacting how brands engage with consumers and manage their narratives.
Graphic design
fromFast Company
2 months ago

Meet Project Fizzion, Coca-Cola's big bet on an AI-powered design copilot

Coca-Cola integrates brand management AI, Project Fizzion, to enhance global compliance and support creatives without cutting brand campaign budgets.
more#generative-ai
fromDigiday
2 months ago

Industry vets' dos and don'ts to managing chaos when 'attention is essentially on clearance'

Being open to trying new things, testing, continuing to test, pivoting and thinking about optimization are important.
Media industry
Social media marketing
fromForbes
4 months ago

Council Post: Negativity Or Trolls On Your Company's Social Media? How To Respond

Navigating social media negativity requires a strategic and thoughtful approach to protect brand reputation.
Marketing tech
fromAdweek
4 months ago

How Nivea is Using AI to Measure Creative Effectiveness

Beiersdorf is leveraging AI to optimize social media advertising for brands like Nivea across multiple platforms, ensuring effective content delivery.
fromEntrepreneur
8 months ago

Hugh Hefner's Son Wants to Buy Playboy Back | Entrepreneur

"It's a great American company and a great American brand, outside of my personal connection to it," Hefner said, adding that he feels it "has been managed to a state of potentially nonexistence."
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