#brand-management

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Manchester United
fromwww.bbc.com
1 day ago

Man Utd second most valuable club despite struggles

Manchester United is the second most valuable football club globally, valued at $6.6 billion despite recent on-pitch struggles.
#business-strategy
Marketing tech
fromForbes
2 months ago

Why Marketing And Communications Are The Unsung Heroes Of Business Strategy

Marketing and communications teams drive strategic business success and should be valued for their contributions, not seen merely as budget spenders.
Social media marketing
fromAdweek
2 months ago

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

CEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.
Marketing tech
fromForbes
2 months ago

Why Marketing And Communications Are The Unsung Heroes Of Business Strategy

Marketing and communications teams drive strategic business success and should be valued for their contributions, not seen merely as budget spenders.
Social media marketing
fromAdweek
2 months ago

CEOs Like CMOs, But Aren't Always Confident They Can Deliver

CEOs show increasing trust in CMOs, yet skepticism remains about their ability to deliver tangible business results.
more#business-strategy
#marketing
more#marketing
#public-relations
Marketing tech
fromForbes
3 weeks ago

PR's New Power Play Is Training AI To Get Your Brand Right

AI tools are transforming brand perception and companies must adapt to this change.
Brands need to actively manage their online presence to ensure accurate representation in AI-generated responses.
Marketing tech
fromForbes
3 weeks ago

PR's New Power Play Is Training AI To Get Your Brand Right

AI tools are transforming brand perception and companies must adapt to this change.
Brands need to actively manage their online presence to ensure accurate representation in AI-generated responses.
more#public-relations
#generative-ai
Marketing tech
fromForbes
2 months ago

GenAI Search's Impact On Brand Reputation-And How To Control It

Generative AI will significantly alter online search, impacting how brands engage with consumers and manage their narratives.
Graphic design
fromFast Company
2 weeks ago

Meet Project Fizzion, Coca-Cola's big bet on an AI-powered design copilot

Coca-Cola integrates brand management AI, Project Fizzion, to enhance global compliance and support creatives without cutting brand campaign budgets.
Marketing tech
fromForbes
2 months ago

GenAI Search's Impact On Brand Reputation-And How To Control It

Generative AI will significantly alter online search, impacting how brands engage with consumers and manage their narratives.
Graphic design
fromFast Company
2 weeks ago

Meet Project Fizzion, Coca-Cola's big bet on an AI-powered design copilot

Coca-Cola integrates brand management AI, Project Fizzion, to enhance global compliance and support creatives without cutting brand campaign budgets.
more#generative-ai
#customer-experience
Marketing tech
fromSkift
2 weeks ago

Emirates Just Made First Class More Exclusive - It's a Smart Brand Strategy

Emirates' strategic brand management focuses on exclusivity and quality, enhancing the first-class experience for loyal customers.
Marketing tech
fromSkift
2 weeks ago

Emirates Just Made First Class More Exclusive - It's a Smart Brand Strategy

Emirates' strategic brand management focuses on exclusivity and quality, enhancing the first-class experience for loyal customers.
more#customer-experience
#leadership
more#leadership
fromDigiday
1 month ago

Industry vets' dos and don'ts to managing chaos when 'attention is essentially on clearance'

Being open to trying new things, testing, continuing to test, pivoting and thinking about optimization are important.
Media industry
fromClickUp
1 month ago

15 Free Brand Audit Templates for Strategic Brand Enhancement

A brand audit template is simply a pre-designed checklist of action items that provides a structured framework for evaluating your brand's current state.
Graphic design
Social media marketing
fromForbes
3 months ago

Council Post: Negativity Or Trolls On Your Company's Social Media? How To Respond

Navigating social media negativity requires a strategic and thoughtful approach to protect brand reputation.
Marketing tech
fromAdweek
3 months ago

How Nivea is Using AI to Measure Creative Effectiveness

Beiersdorf is leveraging AI to optimize social media advertising for brands like Nivea across multiple platforms, ensuring effective content delivery.
E-Commerce
fromLogRocket Blog
3 months ago

Leader Spotlight: The evolution of ecommerce and branding, with Steve Wertz - LogRocket Blog

The digital marketplace has transformed dramatically, requiring brands to adapt their strategies and relationships with e-commerce platforms and consumers.
fromEntrepreneur
7 months ago

Hugh Hefner's Son Wants to Buy Playboy Back | Entrepreneur

"It's a great American company and a great American brand, outside of my personal connection to it," Hefner said, adding that he feels it "has been managed to a state of potentially nonexistence."
Miscellaneous
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