Limited Edition OREO & BTS Cookies merge cookie flavor with cultural significance through a hotteok-inspired brown sugar-pancake taste. The flavor is tied to childhood memories associated with BTS members and is positioned as a way to share a taste of home with fans worldwide. For the 13th anniversary, the cookies feature 13 unique embossments, including band member names, a BTS light stick, and three OREO cookies that form a special message. The packaging uses vibrant visuals reflecting South Korea’s street market culture. A QR-code initiative starting June 8, 2026 invites fans to submit love letters to help create the world’s largest love letter to BTS.
"“We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world.”"
"In honor of their 13th anniversary, BTS has designed 13 unique cookie embossments featured on the cookie. These designs include the band members' names, a BTS light stick, and three OREO cookies that collectively form a special message for their fans. This playful touch adds a personal element that fans will cherish."
"The cookie packaging itself is a vibrant tribute to South Korea's bustling street market culture, filled with rich colors and imagery that reflect the energy of the country. This design not only captivates the eye but also invites fans to experience the essence of Korean street food culture."
"Starting June 8, 2026, fans can scan the QR code on the cookie pack to submit their heartfelt letters. This initiative not only engages the BTS ARMY but also fosters a sense of community among fans worldwide."
Read at Food & Beverage Magazine
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