Placer Roasting Company, located in Rocklin, California, combines a modern yet earthy design with a focus on high-quality specialty coffee. The co-founders, Katie and Shawn Clouse, aim for an inviting space that encourages curiosity and conversation around coffee. A brew bar featuring Hario V60 pourovers facilitates guest interaction with skilled baristas, showcasing the crafting of each drink. The company's blends are named after nearby gold mines, honoring the local heritage of Placer County, which is significant to the region's history.
"These materials strike a balance between modern and earthy, aligning with our values as a local roaster that prioritizes both quality and approachability," Shawn Clouse told Daily Coffee News.
"That visibility and interaction were central to our design. We wanted to foster an environment that celebrates the craft behind every cup," said Clouse.
"It's a way for us to honor the local heritage while creating a strong sense of place in everything we do," said Clouse.
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