Expanding from tea into coffee felt like a natural evolution for us, allowing the same focus on quality, sourcing and craftsmanship to extend into a new category. We work directly with the coffee plantations we source from, without intermediaries, allowing for greater transparency, quality control and long-term relationships.
Owner and founder Jen Apodaca has been roasting beans since 2005 and launched the Mother Tongue brand in 2019. Apodaca is a certified Q-Grader, which requires passing a rigorous exam testing one's coffee tasting abilities, and is the former chair of the Coffee Roasters Guild of America. Apodaca also was the 2019 US Cup Tasters Champion, and won second place in the 2022 Roasters Championship.
"Luciano still roasts occasionally," Haas recently told Daily Coffee News. "He comes in in the mornings and will roast and will run the register. At 81 years young, he's certainly earned his retirement, but he's a fixture here."
Pitt had already purchased a Diedrich roaster and was looking for a partner to teach them about the roaster, to train them to roast and to help the team identify the coffees they would like to serve on campus.
Roast Master effectively matches your roast profiles and will adjust the machine's settings accordingly, throughout the roast. Our software communicates with the machine allowing you to control every feature available on your laptop or tablet.
"We were hoping to do a more complete job at representing our bright and retro branding," MacPherson said of the new space. "This can be seen through our epoxy speckled flooring that has our key colors of orange, teal and white in it."
"We realized we needed a size that easily can handle a super busy cafe, and maybe a few wholesale accounts, or to get up to three to four cafes," Arash Hassanian, CEO of Stronghold's United States distribution partner Roastronix, stated at the Expo.
