"We're doing really well with Gen Z and millennials, and then really had strong performance across all income cohorts. It can start with as little as $3 for a traditional cup of coffee. And then obviously you can build your way into all sorts of customized drinks that people love that move that ticket up."
"What we're seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you're splurging."
"We want to make that experience worth your while. And what we know is what's definitely something that drives that value is to be able to have a great seat, have a great moment of connection with a barista."
Starbucks CEO Brian Niccol discussed the company's strong performance among Gen Z and millennials, highlighting that coffee prices can start at $3 and go up to $9. He noted that consumers desire special experiences regardless of income, with some viewing a $9 coffee as a splurge while others see it as an affordable luxury. Niccol emphasized the importance of making the experience worthwhile, including quality interactions with baristas, amidst challenging economic perceptions among consumers.
Read at www.mediaite.com
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