Starbucks is closing nearly 100 stores across the nation, including 14 locations in New York by the end of the 2026 fiscal year. The closures primarily involve 'Pick Up shops', which were designed for mobile order convenience. The decision to close these stores is part of Starbucks' strategy to enhance customer experience by prioritizing human interaction instead of solely focusing on mobile orders.
Starbucks is closing nearly 100 locations nationwide, including 14 in New York, as part of a strategy to focus on human interaction over mobile orders.
The closing stores, primarily 'Pick Up shops', were highly convenient for customers but are being phased out in favor of enhancing customer experience.
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