Starbucks Corp. has mandated that white-collar management come to the office at least four days a week, with some required to move to Seattle. CEO Brian Niccol is implementing new strategies, transforming locations to resemble local coffee shops and reducing the menu variety. Employees unwilling to comply can accept an exit package. Meanwhile, the company struggles with declining sales, as evidenced by a 1% drop in comparable store sales and a significant decrease in per-share earnings. Ongoing operational issues include inconsistent food inventory and trash accumulation outside locations.
CEO Brian Niccol introduced new rules for white-collar management requiring in-office attendance four days a week, while some employees may need to relocate to Seattle HQ.
Despite new strategies, Starbucks faces declining sales with comparable store sales dropping 1%, revenue rising just over 2%, and per-share earnings halving from $0.68 to $0.34.
Starbucks has reduced its menu variety and cut back on white-collar staff, seeking to improve operations and customer experience, likening locations to local coffee shops.
Niccol's contract allows him to commute from Southern California, raising concerns about morale and consistency in leadership expectations regarding in-office work.
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