Starbucks is updating its dress code for baristas, requiring them to wear solid black shirts starting May 12, 2023. The new attire aims to emphasize the iconic green apron while providing clarity in apparel choices for store employees. They will have options for their bottoms, including black, blue denim, or khaki. The goal is to create a consistent customer experience across North American stores, allowing baristas to focus more on serving customers and creating great beverages. This update aligns with Starbucks’ strategy to enhance store ambiance and boost sales amidst changing consumer habits.
The goal of the new dress code is 'to focus on simplified color options that allow our iconic green apron to shine and create a sense of familiarity for our customers.'
By updating our dress code, we can deliver a more consistent coffeehouse experience that will also bring simpler and clearer guidance to our partners.
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