Starbucks has introduced a new pricing model, charging 80 cents for any combination of sauces or syrups, effective immediately. Specific charges include matcha powder at $1 per scoop and chai concentrate also at 80 cents. However, Classic syrup will remain free. This adjustment aims to simplify custom beverage pricing and is accompanied by a new app feature that shows real-time price changes as customers modify their orders. These changes reflect CEO Brian Niccol’s efforts to enhance operations and increase sales amid declining revenues.
Starbucks will now charge 80 cents for any combination of sauces or syrups in their beverages, aiming to simplify pricing for customized drinks.
The introduction of a pricing update feature in the Starbucks app will allow customers to see how their modifications impact pricing in real-time.
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