In 2023, Tasting Table's exclusive survey named Prego as the best store-bought pasta sauce, with Prego Spicy Marinara taking the top spot for its flavor and texture.
The taste tester awarded Prego Spicy Marinara sauce first place for its bright tomato taste and spicy kick, highlighting that it clings well to pasta.
The popularity of store-bought pasta sauces has led to growth in the market, with consumers seeking diverse and global flavors, reflecting changing tastes.
Prego, owned by Campbell Company, captured market share by introducing chunky sauces based on consumer preference revealed by a psychophysicist's research.
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