When You Should Really Be Seasoning Your Steaks For A Flavor-Packed Crust, According To Omaha Steaks - Tasting Table

"Omaha Steaks recommends you season your steak at least half an hour before grilling. This allows for more even cooking and better flavor absorption."

"The process of dry-brining relies on osmosis, where liquid moves from an area of low salt concentration to an area of higher salt concentration."

"Salt does draw moisture to the surface of meat, but with dry-brining, the moisture and salt are then absorbed back into the meat if given enough time."

Omaha Steaks emphasizes the importance of seasoning steak at least 30 minutes prior to grilling to enhance flavor and ensure even cooking. This technique, known as dry-brining, allows salt to draw moisture to the surface and then reabsorb into the meat, creating a flavorful crust. While 30 minutes is the minimum recommended time, some sources suggest extending this to 40 minutes or even an hour, depending on personal preference. The timing is crucial for achieving the best results.

Read at Tasting Table