Contemporary cookbook titles frequently include exclamation points, possibly as a tactic to grab attention and add enthusiasm. Titles have shortened from lengthy phrases to four-word maximum, resonating with consumers' diminishing attention spans. Quick and catchy titles are essential for attracting potential readers. Titles like "Galette!" aim to evoke elegance and playfulness, thereby alleviating cooking anxieties. Editors and authors strategize around these trends to ensure a lasting impression on buyers, with techniques such as repeating trademark phrases to encourage engagement.
Cookbook titles used to be longer, now they're probably four words tops. I think it's because our attention spans as consumers of cookbooks are just totally shot.
You have to say it quickly, snappily, and in a voicey way.
But when pitching it to her publisher, they asked, 'Is "Galette" interesting enough?' Firkser went on to have a conversation with a copywriter friend, who suggested adding the exclamation point.
Sometimes there's a phrase that an author repeats and that's their trademark. For Diane, 'You Got This!' really serves to preemptively squash any anxiety a reader might have around cooking.
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